Did you know that 190 million consumers in the United States will shop online this year? With more and more shoppers turning to their computers and smartphones to make purchases, your business needs a comprehensive content strategy to remain competitive. Over the past few weeks, we’ve talked about a variety of content you should have in your tool kit, including unique product content, category content and buying guides. This week, our focus turns to social media content and how it can round out your arsenal.

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Over the past weeks we’ve shared several installments in our series on creating an e-commerce content strategy, and we’ve taken a look at unique product content and category content. As you round out your content tool kit, it’s important to consider buying guides and all the ways they can work for you and your customers.

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In the last installment of our series on e-commerce content strategy we discussed the value of unique product content, the cornerstone of any content tool kit and an ideal way to begin solidifying your content strategy. But a strategy isn’t just one idea – instead, you need a suite of content that works together to achieve optimal conversion rates. So what’s next? It’s time to think about category content.

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Everything you read says a content strategy is essential. But the task sounds daunting — you must use content effectively, and you can only do so with the right strategy in place. So how do you define that content strategy and get started? Over the coming weeks we’ll review some content tools to help you form the foundation for a successful strategy, and today we’ll begin with some ideas on unique product content. This is a topic we address frequently on the blog, primarily because unique product content should be the cornerstone of any e-commerce firm’s content strategy.

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What comes to mind when you hear the phrase “e-commerce content”? Product descriptions are probably first thing you think of, and with good reason. Selling products and services is obviously the number one goal of any e-commerce website, and you can’t overstate the value of having great product content on every page. But if your content strategy stops there, you won’t be taking advantage of all the ways that product content can work for you.

Continue reading “E-Commerce Content Strategy: Why Your Tool Kit Must Go Beyond Product Descriptions”

You have mastered the art of getting your company’s name out there in a world filled with fierce competition to increase SEO ratings and drive ROI. You can’t even keep track of all the likes on Facebook and the followers on LinkedIn, Instagram and Twitter, nor do you want to – too many to count is better, right? Your social media presence is on point and your blog post game is strong. So what’s the problem? People are talking about your company and your marketing campaign in general, but when push comes to shove, your product pages are still not appearing as the first result on the SERP. You have owned that second, third and fourth link result spot, but you’re never number one.

Continue reading “You’re Doing Everything Right With Product Content, Why Aren’t You #1 On The SERP?”