By now it’s clear: your e-commerce content strategy has to go beyond product descriptions in order to succeed. We’ve touched on a variety of ways you can boost your efforts, including unique product copy, category content, buying guides and social media content, and recent posts have explained these tools and the benefits they can deliver. You’re informed, you’re interested and you’re ready to get to work – now what?
E-Commerce Content Strategy: Using Social Media To Influence And Engage
Did you know that 190 million consumers in the United States will shop online this year? With more and more shoppers turning to their computers and smartphones to make purchases, your business needs a comprehensive content strategy to remain competitive. Over the past few weeks, we’ve talked about a variety of content you should have in your tool kit, including unique product content, category content and buying guides. This week, our focus turns to social media content and how it can round out your arsenal.
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Optimize Content Marketing in 2017 with Help From These 5 Posts
This week we’re taking a break from sharing our ideas to put a spotlight on some thought-provoking writing from around the Web. One of the exciting things about our industry is that there’s always something new to learn and a wealth of writers dishing out innovative and insightful commentary. As you prepare for the weekend, why not check out a few of the links that we’ve enjoyed lately?
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E-Commerce Content Strategy: Inform And Empower With Buying Guides
Over the past weeks we’ve shared several installments in our series on creating an e-commerce content strategy, and we’ve taken a look at unique product content and category content. As you round out your content tool kit, it’s important to consider buying guides and all the ways they can work for you and your customers.
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E-Commerce Content Strategy: Creating Context With Category Content
In the last installment of our series on e-commerce content strategy we discussed the value of unique product content, the cornerstone of any content tool kit and an ideal way to begin solidifying your content strategy. But a strategy isn’t just one idea – instead, you need a suite of content that works together to achieve optimal conversion rates. So what’s next? It’s time to think about category content.
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E-Commerce Content Strategy: It Starts With Unique Product Content
Everything you read says a content strategy is essential. But the task sounds daunting — you must use content effectively, and you can only do so with the right strategy in place. So how do you define that content strategy and get started? Over the coming weeks we’ll review some content tools to help you form the foundation for a successful strategy, and today we’ll begin with some ideas on unique product content. This is a topic we address frequently on the blog, primarily because unique product content should be the cornerstone of any e-commerce firm’s content strategy.
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E-Commerce Content Strategy: Why Your Tool Kit Must Go Beyond Product Descriptions
What comes to mind when you hear the phrase “e-commerce content”? Product descriptions are probably first thing you think of, and with good reason. Selling products and services is obviously the number one goal of any e-commerce website, and you can’t overstate the value of having great product content on every page. But if your content strategy stops there, you won’t be taking advantage of all the ways that product content can work for you.
Product Data Management Pitfalls: 5 Ways You’re Sabotaging Your Product Content
The Halloween season is upon us, and it’s the time of year for glowing pumpkins, falling leaves and handing out candy to the neighborhood kids. Most of us are enjoying the fun and like a good scare now and then, but not when it comes to stagnant conversion rates and abandoned shopping carts! If you’re making serious changes to your product content and know you’re hitting the mark every time, there might be something spooky going on with other aspects of your e-commerce presence. But there’s no reason to panic – we have a few strategies for eliminating the issues that might be sabotaging your best practices and holding back growth.
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4 Essential Posts For Your Content Marketing Team’s Thought Leaders
Creating the best content writing includes many things, so this links roundup will encompass a multitude of digital marketing topics with the same overarching idea. See what’s going on with current marketing trends, strategize ideas, map out your content creation plan or find inspiration with some out-of-the-box prompts.
We know how important it is to embrace new ideas and fine-tune our skills to deliver the best content for our clients, and we know that matters to you too. Whether it’s revealing tools of the trade, adding some new blogging tools to our skill set or offering tried-and-true tips, here are some good reads about content marketing that Virtucom Group would like to share.
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5 Crucial B2B Content Marketing Strategies That Drive Conversions
We’ve written a lot about why unique content is so important for B2C (business-to-consumer) sales. But what about B2B (business-to-business)? If your company relies on B2B sales, then you’re probably well aware that you need a content writing services company, and that they are somewhat different than B2C firms. While there’s certainly quite a bit of overlap, B2B product content requires special considerations due to its distinct audience. Looking for ways to make your B2B content shine? Keep reading for 5 content strategies to reinvigorate your B2B product pages.
5 Content Marketing Strategies to Reinvigorate Your B2B Product Pages
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