Data Solutions

Ecommerce Data Solutions

Complementing our industry-leading ecommerce content services, Virtucom Group’s data solutions are trusted across the United States and Canada by major multichannel retailers. These solutions are designed to optimize the overall consumer experience through refined site navigation, category attribute modeling, and hierarchy design. Learn more about Virtucom Group’s data solutions for retailers and ecommerce. 

Data Solutions and Services

Having the right data tools is what your competitors are doing for successful ecommerce. Virtucom Group is a preferred partner to Fortune 500 retailers seeking data solutions. We work within a client’s unique systems and requirements, which are never the same from ecommerce firm to ecommerce firm. Our data solutions deliver a premium consumer experience by making site navigation easy, leading shoppers to the exact products and services they seek. 

Amplify your ecommerce strategy with these data solutions from Virtucom Group:

Attribute Modeling

A fully realized collection taxonomy is the foundation for building your brand. With decades of success in the creation and maintenance of collection taxonomies, Virtucom Group is trusted by well-known retailers across North America. Our in-house experts have crafted product categories in virtually every industry and can build complete product attribute catalogs. Our flexible, adaptive process offers advantages such as:

  • Full attribute coverage
  • Facet navigation assignments
  • Normalized lists of values
  • Customizations to fit client’s display standards
  • Scalable solutions that meet retailers’ unique preferences and systematic requirements

Hierarchy Design

If consumers can’t find what they’re looking for in a cinch, retailers will notice the consequences in their bottom lines. Ensure shoppers can find specific products with the best hierarchy design possible.  To streamline the consumer experience, Virtucom Group utilizes intuitive, optimized product hierarchies to take your customers exactly where they need to be. 

Faceted Navigation

Consumers must be able to narrow down options when shopping online. Virtucom Group’s faceted navigation ensures the most relevant products are displayed, isolating and locating items by their unique attributes. Our approach helps retailers remain competitive by correcting missing, inaccurate, or incomplete data. Specifically, our faceted navigation services include:

  • Expert recommendations for streamlining a site’s navigation
  • Category-facing attributes
  • Evaluation of services and products for existing site’s facets

Data Cleansing

For faceted navigation filters to contain all products in an assortment, consistent, accurate data and correctly formatted product attributes are needed. Otherwise, the filters will fail to show shoppers all of the relevant options. Virtucom Group deploys granular analyses to identify and fill gaps in existing product data, and then normalize it for the best results. Our team can also enhance data by overhauling a retailer’s complete catalog, involving normalized, filter-friendly product data from a list of established values.

Customized Data Feeds

Data feeds play a huge role in an overall ecommerce strategy, but they can also pose the dangers of duplicate content. Especially when managing multiple partner feeds, each will have unique data requirements. Virtucom Group specializes in custom data feed development, as well as data mapping and normalization. Our solutions ingest retailers’ existing data feeds and produce distributable, customizable feeds, which our team manages on the behalf of clients. 

Migration

One of the most frustrating and time-consuming tasks is implementing a new PIM or CMS. Virtucom Group alleviates the burden on retailers by offering migration services, which require no internal IT development beforehand. We’ll ensure your existing data meets new system requirements in time for launch. Working directly with partner systems, we execute seamless processes for systems integration and usability. Syncing with new and existing systems, Virtucom Group’s proprietary tools, approval systems, and vendor portal applications fully support customized functions. 

Learn More about Ecommerce Data Solutions

A partnership with Virtucom Group means retailers can keep up with the competition without straining internal resources. Our experienced team is trusted by numerous top retailers, as we ensure site facets and cross-sell opportunities represent their entire product assortments. For more information about our data solutions for retail and ecommerce, contact us today, or schedule a free consultation by completing the form below.

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