Ecommerce Content and Solutions

Retailers are always looking for an edge over the competition, and sometimes, it can come down to having the right partner in their corner. Since 2001, Virtucom Group has provided product content and data services to retail clients across the United States and Canada. We are not a product data management tool – instead, we seamlessly integrate with a client’s existing schema, helping to alleviate common pain points resulting from poor retail content creation. 

Our Ecommerce Services

Virtucom Group provides a managed service solution for entire product data management workflows. Serving retailers and suppliers, our ecommerce content services have been highly successful in streamlining operations, increasing profitability, and decreasing time to market. These services include the following:

Product Content

Product pages only have a chance of ranking higher on search engine results pages (SERPs) if they publish unique, accurate, and engaging content. Virtucom Group produces one-of-a-kind copy for each product description and SKU in your assortment, developing universal standards for consistent brand presentation. We also utilize a multi-point quality assurance process to ensure factually correct information and client specifications. 

Category Content

Retail websites need unique category content to improve their SERP ranking and help shoppers find items with ease. Category pages, as well as sub-category pages, should provide additional insights about products and services, aiding the consumer in making a purchasing decision. Virtucom Group knows how to write and structure category and sub-category pages, providing a more engaging consumer experience, minimizing comparison browsing on other sites, and promoting cross-sell opportunities.  

A+ Pages

The highly competitive Amazon marketplace demands that retailers publish enhanced A+ pages, and when done right, these can showcase products in the best light. Virtucom Group is well-versed in creating A+ pages, leveraging several content formats including:

• Full, descriptive feature copy
• Product tours and demos
• 360-degree image views
• Image and video libraries
• Comparison charts

Buying Guides

To empower customers with the information they require to make the right choice, retailers can utilize Virtucom Group’s buying guides. From interactive tools to straightforward, static guides, these are designed to:

• Utilize the brand’s preferred tone and language to engage the target audience
• Earn brand loyalty and trust
• Establish the retailer as an authoritative source of correct information

Cross-Sell

Online consumers often have a one-track mind, seeking the exact product or service they require. Take advantage of cross-selling opportunities by having content that suggests relevant accessory items or complementary services. Virtucom Group can create the perfect suggestions for consumers looking at specific goods or services, reminding why they can’t live without everything the brand has to offer. By using our cross-selling approach, retailers have reported increased attachment rates and average order values (AOVs).  

Editing and Proofreading 

Whether a client already has content written that needs a professional polish, or a certain aspect of the data needs a quality assurance check, Virtucom Group can help. Allow our editors and proofreaders to elevate your content, making it consistent, accurate, and grammatically correct. Down to the last detail, our team notices all of the little things that could make or break a sale. 

Image and Video Services

These services are reserved for our clients with ongoing content partnerships. Aside from writing and editing product descriptions, we can also provide high-quality, crisp videos and images for consumers to consult when making a decision. Our hi-resolution product photos have:

• Built-in clipping paths for print
• Specific image colorization
• Accurate details
• Great presentation across all devices

Learn More About Ecommerce Content and Data Solutions

With time-tested processes and knowledge of search engine optimization (SEO) standards, Virtucom Group’s scalable partnerships eliminate the common challenges retailers face with their digital content. To learn more about our ecommerce content services and data solutions, contact Virtucom Group today by filling out the form below. A member of our team will reach out to offer a free consultation, which we can schedule at your convenience. 

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