Content Marketing & SEO

Content Marketing & SEO Writing Services

According to HubSpot, Google alone sees roughly 63,000 search queries per second, which equates to over 5.6 billion searches per day. Searches may relate to products or services someone is considering, or they could be burning questions about how something works. Whatever the case, it’s quite possible that some of the highest-ranking content on search engine results pages (SERPs) was written by Virtucom Group. 

Specializing in search engine optimization (SEO) writing, Virtucom Group’s content marketing team serves major marketing agencies across North America. With a time-tested quality assurance process and the ability to write for any industry, more and more agencies are turning to Virtucom Group for the high-quality content they need for their clients. 

Our Content Marketing Capabilities 

There are various types of content marketing that Virtucom Group can help create on behalf of our clients. In addition to journalistic-style articles, these include the following and more: 

Blog Posts 

Blog posts are meant to be educational, and each should go in-depth about a certain aspect of the product or service. For example, a home improvement company might maintain a schedule of four blogs per month. Each of the four monthly topics is designated to a specific service area they’d like to promote, such as landscaping, roofing, siding, or windows. Routine blog posts are a crucial aspect of SEO – they provide a strong topical focus, which enables search engine results pages (SERPs) to trust the content and rank it higher in search results.  

Landing Pages 

These web pages appear on a company’s website (outside of the blog roll section). They are normally published in a menu that navigates readers across a website. Common landing pages include: 

  • About Us 
  • Individual Employee Biographies 
  • Services Overview 
  • Products Overview
  • Contact Us 
  • FAQs 
  • Sub-Pages for Individual Products and Services 
  • Location(s) 
  • Resources 
  • And more… 

Mapping out a website should always be done with SEO in mind. More importantly, SEO should guide the words that appear on each page, as well. There are certain tactics deployed by Virtucom Group that align with the latest SEO trends and standards, so the content we produce will always be competitive on SERPs.  

Social Media Posts 

Having a social media presence is no longer optional. With billions of social media users around the world, having a content strategy for top platforms keeps businesses competitive. Virtucom Group assists a variety of clients with social media posts, which are written using SEO principles and suitable for use on Meta, X, Threads, Instagram, LinkedIn, YouTube, and other platforms.  

Emails and Text Messages 

Emailing and text messaging are two great ways to connect with a target audience instantly. Virtucom Group can write messages of any length, whether it’s a short, engaging text message or a lengthier email newsletter. We take the time to get to know the client’s branding and selling points to craft the most effective content possible.  

Podcasts and Webinars 

Hosting a podcast or offering a webinar might sound daunting, but these are both great tools for developing a deeper connection with a target audience. They can show the business’ expertise in its field and help the company position its products or services as superior. Virtucom Group can assist by writing scripts or outlines, which businesses can use to create their own webinars or podcasts.  

Case Studies and Testimonials 

Success stories are vital to developing a reputation of excellence. Collecting testimonials from satisfied customers helps improve brand loyalty and trust. Meanwhile, publishing case studies can help differentiate businesses from competition. Virtucom Group is well-versed in writing case studies and gathering testimonials for use in content marketing efforts.  

White Papers and Ebooks 

Though similar, white papers and ebooks serve different purposes. White papers require a more academic style of writing, providing in-depth information about a company’s knowledge in a certain area. Meanwhile, ebooks (like this one) are more casual and readable with the use of design elements. Both white papers and ebooks are crucial content marketing components that can help to improve a company’s reputation and trustworthiness. Virtucom Group’s team is adept in both academic and  casual writing styles, making us a respected choice when it comes to content providers.  

Other Custom Requests

If a company needs something written other than the above, like a press release or sponsored post, Virtucom Group’s experienced team is here to help. 

Starting a Content Marketing Partnership

For over 20 years, Virtucom Group has been a trusted content marketing provider serving various agencies and businesses. Always innovating services to meet the changing needs of clients, as well as account for new industry developments, Virtucom Group is excited to discuss the possibility of a partnership. For more information and to schedule a free consultation, contact us today. You can also learn more about our content marketing services and partnerships by filling out the form below.

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