You know how important it is to stand out from the crowd. The most successful online retailers know it as well, but that doesn’t mean they ignore competitors. Instead, they keep one eye on the prize and the other firmly fixed on what everyone else is doing to get ahead. With more than 650,000 e-commerce firms competing for over $300 billion last year, it’s obvious that businesses have to go above and beyond to secure their share. Consider some tried-and-true strategies that make the difference between adequate and exceptional performance. They work for your competition, and they will work for you too.
Avatars and Buyer Personas: Unlocking the Power of the Product Description
A few months ago, I wrote about creating product descriptions that connect with buyers on an emotional level. In Winning Hearts, Minds and Sales: Product Pages That Boost Conversion Rates, I talked about product pages that sell because they paint the customer into the picture with descriptive language. Accomplishing this, though, is sometimes easier said than done, especially when the information you have to work with is a laundry list of a product’s technical features. So then, you ask, where do I start, if not with the product’s specifications?
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4 Essential Posts For Your Content Marketing Team’s Thought Leaders
Typically we share our ideas and practices on our blog, but every so often we like to put a spotlight on other great reads. Last time our focus was on content creation, but this week we’re ready to discuss another important aspect of doing business: leadership.
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Creating the Big Picture: How Layers of Product Data Lead to Successful E-Commerce
Creating interesting and informative content is comprised of 3 distinct areas: product attributes, product features and product descriptions. The different layers that make up a product’s record work together to both inform and capture a consumer’s attention and are tailored to each client’s data model. These 3 areas cover distinct bandwidths of information. There’s an important balance between revealing the key product attributes and adhering to the important part in each section; this is a threefold system that communicates different sorts of information. Our system involves starting with a product’s intricate details, moving to its innovative and significant features, then ending with a more aesthetically centered write-up that consumers can easily read while finding key information.
Is This Even Working? 3 Easy Ways To Evaluate Content Marketing ROI
Everywhere you look, someone is telling you that you need powerful content writing to compete in the crowded e-commerce marketplace. So you study the best, read everything you can find and either begin an in-house web content writing program or work with an outside content marketing agency. You revamp your website with brand-new content that’s going to change the way you do business.
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5 Best Ways to Be an Acquisition MVP
When I began working as an Acquisition Specialist at Virtucom Group, it was easy for me to pick up the sense of how important team work is to this company. Every person involved must work together to ensure each product has the best content possible — in short, we all need to strive to be the MVP. Acquisition, often referred to as procurement, is the first stage that a product has to work its way through, which means that communication is key for specialists like me. Below are 5 simple practices that I live by everyday when I come to work to better myself as a team player.
Have Yourself a Merry Little Christmas — But Don’t Forget About Your Content!
With Christmas just days away, it’s not always easy to focus on great content. It’s far more likely that your thoughts are drifting to visits with family, presents under the tree and holiday treats, and that’s understandable! However, as December 25th grows closer and closer and you’re enjoying some of your favorite Christmas movies, you might be surprised to find a few lessons that apply to content creation as well as the holiday spirit. So fire up Netflix, whip up some hot chocolate and take a seat by the fire as you revisit a few winter classics that can teach us a thing or two about the business of content.
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Influence Positive Outcomes For Your Content Strategy
If you’ve ever spent winter in the Northeast, you know that maintaining a positive outlook during the long, cold months can be tough. It’s easy to forget an important fire that keeps companies like Virtucom Group running. While having great skills and a determined team is important, neither matches up to the power of enthusiasm and attitude.
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5 Great Posts For Your Content Marketing Team’s Thought Leaders
We share some thoughts on content marketing each week here on the blog, but we’re not the only voices in the conversation. Content is currently a very hot topic, so there’s a wealth of great information and diverse perspectives available to educate, challenge perceptions and provide helpful tips and tricks. Below are 5 recent resources we enjoyed and think you will too.
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No Second Chances at First Impressions: 4 Tips to Improve Your Product Names and Images
First impressions are everything in e-commerce. And, according to this article from The Daily Egg, you only get about a minute to make one, because the average Web visitor sticks around for approximately 59 seconds. What can you do to keep eyes, and purchasing power, on your site? It begins with helping customers find what they want as quickly and easily as possible with on-target product names and quality images.
Virtucom Group 