Just outside my office sits a table full of books. To writers and editors, books are as necessary as food and water, so it’s no surprise that a mini library would be a part of the company culture at Virtucom Group.
Continue reading “Creating Success: 6 Elements of Company Culture for Great Partnerships”
It’s time to deal with a serious pain point. We need to ideate robust, dynamic solutions that bring us into alignment to develop best-of-breed practices for organic content.
Continue reading “Leverage, Pivot and Circle Back: Trading Jargon for Meaningful Content”
As a kid I loved helping my grandmother make pies. Although she made several at once, she never used a recipe. It was so simple, she claimed, that anyone could do it. Years later I know that isn’t true – I can’t make pies like hers without her formula. A recent attempt at recreating that recipe got me thinking about why documentation is so important for content creators like myself. Documenting your content strategies helps maintain a high level of consistency, which builds trust with customers and respect for your brand.
Continue reading “4 Key Steps To Document Your Content Marketing Strategy”
Anyone in publishing, content marketing, or really pretty much any field these days, knows the market is saturated with content writing: the good, the bad, and yes, the ugly (let’s call this the “meh” content that falls somewhere between the other two).
Continue reading “People-First Language: Infusing Your Content Writing With Consideration”
Although a collection taxonomy sounds complex – and often is, for sure – it really boils down to categorizing items (usually retail products, for our purposes) in a straightforward, intuitive way that allows users to easily find what they’re looking for even if they don’t necessarily know what it’s called.
Continue reading “A Taxonomy of Sandwiches: Categorization Meets Category Descriptions”
The weather in Central New York is getting warmer, and along with picnics and outdoor festivals we’re also entering graduation season. The speeches from politicians, actors and other well-known figures are as ubiquitous as caps and gowns themselves, and as I browsed quotations from a decade of memorable speeches given right here in Syracuse I was struck by comments from New Yorker editor David Remnick’s 2014 address and sought out a full transcript of his speech.
Continue reading “Talking Dogs and Product Content: Finding the Words That Work”
I was writing a job description yesterday to better describe one of the positions here at Virtucom Group – taxonomist – when I came across a blog called The Accidental Taxonomist. The author, Heather Hedden, also wrote a book by the same name. In it, and in her blog, she explores and explains this specialized field that many of us find ourselves working in somewhat, well, accidentally.
Continue reading “Everything in its Right Place: Collection Taxonomy vs. Classification”
Great content originates from great employees with the correct mindset. Those who believe in Virtucom Group’s values possess qualities to excel as exceptional team members, and the qualities that separate an average employee from an all-star team member cannot be taught. The following attributes encompass the overall character of each individual.
Your business is growing. Your customers love your products and services. You’re ready to take the next step and partner with a content writing service to enhance your online presence. But where to begin?
Continue reading “How To Partner With A Content Writing Service That Has All The Right Moves”
Online retailers depend on high-quality product content to attract and inform customers, but where does the finished product come from? The answer is source material, the information that writers use to produce compelling content. Below are 5 tips for transforming raw data into product content that shines.
Continue reading “5 Ways We Translate Source Material Into Can’t-Ignore Product Content”
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