What Is Sponsored Content? A Look at this Crucial Content Marketing Tool

Businesses have a dilemma. They want to create engaging advertisements that draw eyeballs from their target audience. However, consumers are inundated with advertisements, especially with the rise of digital marketing. An individual might encounter nearly a dozen ads simply by scrolling through a social media feed for a few minutes. This makes it easier forContinue reading “What Is Sponsored Content? A Look at this Crucial Content Marketing Tool”

Retailers Must Take Springtime Seriously – Focus on Ecommerce Holiday Content Now

The spring season might have a handful of holidays, like Easter and Mother’s Day, but it’s not considered to be the true holiday season we recognize at the end of the year. During a time when many retailers become complacent and put off holiday content creation, successful ecommerce entities are planning ahead to ensure successContinue reading “Retailers Must Take Springtime Seriously – Focus on Ecommerce Holiday Content Now”

How Virtucom Group Transformed a Light Therapy/Acupuncture Expert’s Website

Jennifer Waters, L.Ac., Dipl.Ac., an expert in light therapy and acupuncture, started a content creation partnership with Virtucom Group. Her goals were to improve her online presence and promote her expertise in her field. Learn more about her experience with our team in this case study.

Want a Successful Tax Season? Consider Accounting Content Marketing

Tax season is one of the most — if not the most — important times of the year for accounting firms. Whether your firm serves businesses or individuals, there’s one constant — everyone pays taxes. Clients want to know they’re working with a firm they can trust with knowledgeable and experienced accountants dedicated to meetingContinue reading “Want a Successful Tax Season? Consider Accounting Content Marketing”