In the world of wireless, having the right website content is crucial to attracting consumers and converting them into loyal customers. When a wireless carrier needed a new website for its launch, its marketing team requested the content creation services of Virtucom Group. Here, we explain what the content project entailed and how our team helped the website to have a successful debut.
The Problem
In 2023, a marketing agency representing a wireless brand, both of which cannot be named due to confidentiality agreements, contacted Virtucom Group. Landing and location pages, which would detail the provider’s plans, benefits, where to find stores, and other pertinent information, were urgently needed for its upcoming website launch deadline. Specifically, each piece submitted was due within ten business days of Virtucom Group receiving the request.
Due to the agency’s long-standing partnership with Virtucom Group, it fully trusted this project with our team of in-house writers and editors, in addition to the manager overseeing the account.
The Solution
Virtucom Group has previously assisted this agency with content creation efforts specific to the wireless industry, so our team knew exactly where to start. We began by assigning dedicated writers and editors to the account. These employees carry years of experience in creating content across all industries, including in the wireless space.
As the client submitted content orders, the lead editor reviewed all writing instructions and materials, including a detailed brand style guide. If our team needed more information or had specific questions, the editor reached back out to the client for clarification. Otherwise, the designated writer tackled all assignments in priority order, crafting content to meet stringent space requirements and word counts.
Once each piece was written, the lead editor utilized our strict quality assurance processes. In the editorial phase for all clients, Virtucom Group always ensures that the content created is grammatically correct and factually accurate. The editor also runs checks for client preferences as indicated in style guides and other materials. Lastly, the editor makes certain that all search engine optimization (SEO) elements are included in each piece, going far beyond keywords, so content ranks as high as possible on search engine results pages (SERPs).
Virtucom Group’s final step is the proofing stage. This is when the account manager gives each piece a thorough proofread, ensuring flawless content is delivered that exceeds client expectations. In this case, the finalized content orders were delivered to the agency via email, as agreed upon in our contract with this client. Virtucom Group is now at the ready if any additional content needs arise, including revisions to previously delivered content.
The Results
The tight ten-day turnaround time was no challenge for Virtucom Group’s efficient team, as we delivered all orders in advance of their deadlines. Virtucom Group’s efforts resulted in a successful website launch for this marketing agency and wireless provider. The wireless carrier was more than satisfied with Virtucom Group’s high-quality, engaging content, and the agency is excited to continue our partnership into 2024 and beyond.
Access Content Creation Services for Your Business
Headquartered in Syracuse, New York, and serving clients across North America, Virtucom Group has decades of experience directly serving Fortune 500 retailers, content marketing agencies, and business owners. Virtucom Group is always ready to take on new clients whose goals and values align with ours. If your business requires content creation assistance, learn more about outsourcing work to Virtucom Group. Contact us today to schedule a free consultation with our knowledgeable business development personnel.
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