While hotels still have year-round travelers, summertime is often the busiest season for those in the industry. The sunshine and nice weather make for the perfect time to explore, meet new people, and find new adventures. Because of this, hotels should have a content strategy in place to prepare for the coming influx.
Virtucom Group is a content marketing company based in Syracuse, New York, serving hotels and other businesses across North America with content writing services. Here, we discuss the benefits of having a content strategy, the types of content hotels can produce, and how our team can help.
The Importance of a Content Strategy
Hotels may not think they need a content strategy, as their services and prime location can speak for themselves. However, even the most successful hotels can still benefit from developing a plan to maximize content. A content strategy is how companies display information about their product or service. It can involve one or many platforms, including:
- Your website, like landing pages and blog posts
- Social media, like Facebook, Instagram, and X (formerly Twitter)
- Video media, like YouTube or TikTok
- Text messaging
Implementing the right content strategy can provide many advantages to hotels, offering ways to improve customer communication. Your content is usually the only way to interact with your customer base, and it can say much about your brand and vision.
Website pages should maintain consistency, as this allows customers to view you as a reliable resource for information. Landing pages and blog posts should also display notable advice about your hotel and the surrounding area. This gives customers a clear idea of what you offer and things to do in the area, making for an easy planning experience.
Types of Content Marketing for Hotels
Hotels are unique in that they have more flexibility to add fun and exciting language to their content. Travel is usually a joyous experience, giving people time to relax, explore new sites, and make memories. Your content should reflect this idea, using enticing rhetoric to draw clients to your website and book rooms from your hotel.
Hotels can cater to a wider audience through their content in many ways. For example, they can add guides to their website that outline fun activities to do in the area, including:
- Shopping opportunities
- Seasonal festivals and fairs
- Nightlife
- Family-friendly activities
- Places to eat
Hotels can also use social media advertising to their advantage, encouraging user-generated content. They can entice customers to post about their travels to your hotel using customized hashtags, tagging, or geo-location features. As users post about your hotel and implement these hashtags or additional features, it opens up your audience. Scrollers can click on the hashtag to see other posts from your hotel.
In addition, the poster’s social media following will also see your hotel and think about staying there for their next vacation. This encourages more views to your hotel’s social media pages.
How Virtucom Group Tackles Content Marketing
Virtucom Group’s content marketing approach involves careful consideration of your existing brand and customer base. Hotels provide us with a list of important talking points, such as:
- Targeted audience
- Geo-focus
- Selling points
- Terms to avoid
- Content goals
- Preferred tone/writing style
- Special writing instructions
From there, we compile this information into one style guide, which writers frequently reference to guide them in crafting content. After the piece is written, it undergoes a rigorous editing process, during which editors fact-check information, assure quality, fix grammar, and make final proofs. The account manager gives all content a final look-through before delivering.
Our extensive process ensures hotels and other businesses are satisfied with the content they receive. If a client requires revisions or requests content additions, we can accommodate their needs. We pride ourselves on our open, timely communication and talented writers and editors knowledgeable in many subjects. This allows for seamless content strategy integration.
Discover Content Marketing Solutions at Virtucom Group
With a team of experienced writers and editors, hotels can find content marketing solutions to help them prepare for summer travel. Virtucom Group offers data solutions, as well as assistance with ecommerce content. We have worked with many agencies to successfully fulfill the need for content, which speaks to their brands and customers. To learn more about how to get started with us, contact us today.
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