We share some thoughts on content marketing each week here on the blog, but we’re not the only voices in the conversation. Content is currently a very hot topic, so there’s a wealth of great information and diverse perspectives available to educate, challenge perceptions and provide helpful tips and tricks. Below are 5 recent resources we enjoyed and think you will too.
Continue reading “5 Great Posts For Your Content Marketing Team’s Thought Leaders”
First impressions are everything in e-commerce. And, according to this article from The Daily Egg, you only get about a minute to make one, because the average Web visitor sticks around for approximately 59 seconds. What can you do to keep eyes, and purchasing power, on your site? It begins with helping customers find what they want as quickly and easily as possible with on-target product names and quality images.
There’s a lot that goes into the decision to buy or not buy a product online – both conscious thoughts and subconscious ones. As a customer, I want to know enough about the product to make an informed decision, but a laundry list of a product’s features isn’t enough to make me push the button and move the item to my cart. What does it take to move potential customers from browsers to buyers? It starts and ends with images – the ones your customers can see and the ones you help them create in their mind’s eye.
Continue reading “Winning Hearts, Minds and Sales: Product Content That Boosts Conversion Rates”
As an Assistant Editor at Virtucom Group, it’s my job to ensure product records are free of grammatical and factual errors, that they adhere to the brand style of a particular client, and that they will ultimately make sense to the customers reading the information online.
The goal of these tasks is to ensure customers are able to make informed decisions, and that they are satisfied that the purchases they make meet their expectations.
Continue reading “3 Immediate Benefits Of Editing And Proofreading Your Content Writing”
When you think of the skills needed to excel at content creation, attributes like “creative” or “detail oriented” may come to mind. These are both key to generating powerful content, but there’s another aspect that all content creators need: efficiency. Because of this, we use a few tricks to make sure that smarter content is also efficient content. Need to make your content creation process more efficient? Try our tips to make your workday go smoothly with these seven helpful hints.
Continue reading “First, Prepare: 7 Simple Ways to Make Content Creation More Efficient”
We create many different types of content at Virtucom Group, and I’ve had the chance to try my hand at most of them. Using different voices and imagining the needs of a variety of customers is one of the most interesting aspects of content creation. Of all the kinds of content I’ve worked on, however, lifestyle content is one of the most challenging — and fun — to work with.
Continue reading “Make an Impact with Lifestyle Product Content”
Even professional bloggers and others who work with words can sometimes be swayed by the idea that an image is worth at least a thousand of them. Advanced Web Ranking’s blog has combined the best of both worlds with 19 Inspirational Content Marketing Quotes to Breathe New Life Into Your Strategy. There’s a little something for everyone here, but one image featuring a quotation from copybogger’s Demian Farnworth really leapt off the screen for me.
Continue reading “Clear, Compelling, Concise: Can Content Writing Really Be That Simple?”
Typically when you come to Virtucom Group’s blog, you’re going to hear a lot about what we do and how we do it. We have a passion for great content, and we’re proud of our work. We want to share our story, but part of that is also explaining what we don’t do. One of those things is syndicated content.
Continue reading “What We Don’t Do With Product Content, and Why”
Over the last few months, I’ve developed a blogging routine. It involves plenty of coffee and an upbeat Spotify playlist, and it begins with a scan of my favorite news and business sites to spark ideas. It’s funny to think that while this routine is a regular part of my week, just months ago Virtucom Group was deciding whether blogging was right for us and how we would tackle the task. During that time our CEO gave tons of encouragement and frequently repeated advice that kept us moving forward: don’t let perfect be the enemy of good.
Continue reading “Why It’s Time To Stop Worrying And Start Content Writing”
Strip away the high-resolution images, videos and other features used in today’s enhanced product content pages, and what you’re left with is the text. Next to an infographic, plain old text may not seem like much, but it is: text adds SEO value, and it’s the glue that holds the page together. Follow these tips to ensure that online shoppers keep reading through your page (and click “add to cart”) after they’ve experienced the 360° tour.
Continue reading “Enhanced Product Content 101: 7 Tips for Creating A+ Text”
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