If You’re Not Outsourcing Content Creation, What Are You Doing?

Let’s be honest: keeping up with your content needs is hard. Between blog posts, landing pages, product descriptions, and everything else your website demands, it’s easy for your team to always be behind schedule.

If that sounds familiar, you’re not alone. But there’s a better way to approach content creation, and some businesses have already figured it out. Recent industry reports indicate approximately 70% of mid-size-to-large enterprises delegate at least a portion of their content creation budget to external agencies or freelancers. There are plenty of reasons to avoid hiring freelancers altogether.  

Outsourcing your content creation doesn’t have to be viewed as a last resort – instead, it’s a strategic investment. For many retailers, marketing agencies, and growing businesses, it’s becoming the standard for their operations because it works.

At Virtucom Group, we’ve spent nearly 30 years helping businesses with their content. Our in-house team of trained writers, experienced editors, and dedicated content strategists works as an extension of your team, learning your brand, understanding your audience, and producing content that converts. We’ve done it for growing brands and major retailers alike, and we’ve built our entire business around making content production the thing you no longer worry about. Let’s explore more about the benefits of outsourcing content creation and the risks of keeping these tasks in-house with your already busy team.

H2: Key Takeaways

  • The average blog post takes around four hours to produce. Nearly a quarter of marketers managing content in-house (without AI tools) spend up to 20 hours a week on production alone.
  • Data shows that at least 70% of businesses use external content creators for at least some of their content.
  • Done consistently, content marketing generates 3x more leads than outbound at 62% lower cost.
  • AI tools require human review, including factchecking and editing, before the content they create can go live.
  • At Virtucom Group, we don’t use AI tools during any step of the process. Our team delivers consistent, high-quality content that aligns with your brand voice.

Your Team’s Time Is Worth More Than a Blog Post

Producing a single piece of quality content takes time. There’s research, multiple drafts, revisions, editorial review, search engine optimization (SEO), and a final proofread. Data gathered by SEMrush states that it takes 3 hours and 51 minutes, on average, to write a single blog post. For marketers managing content without artificial intelligence (AI) tools, 39% say they spend 5-10 hours a week on production and 24% spend 11-20 hours, according to Adam Connell’s 71 Eye-Opening Content Marketing Statistics for 2026.

That time is a large chunk of your team’s week. And when your strategists are writing blog posts, they’re not doing the things only they can do, such as:

  • Building campaigns
  • Nurturing client relationships
  • Analyzing performance
  • Planning what comes next

At Virtucom Group, we understand that written content is critical to your online growth. We also understand that producing it consistently, at the quality your audience expects from you, is a challenge when you’re also trying to run a business, which is where we come in.

Expert tip: Take a week to track how much time your team spends on content production, including writing, editing, revisions, approvals, and publishing. You might be surprised by the amount of time your team spends doing this. Once you see the numbers, the case for outsourcing content creation becomes a lot clearer.

The Cost of Doing It In-House Adds Up Quickly

Building an in-house content team is a great investment; we’re not denying that. It gives you more control and consistency because your internal teams live and breathe your company every day, which allows them to create authentic material that aligns closely with your core goals.

Maintaining even a small in-house content team costs between $180,000 and $350,000 per year when you factor in salaries, benefits, tools, and other overhead costs. While that price may seem small to some companies, it doesn’t account for the cost of turnover, the dip in productivity when someone leaves, and the time your managers spend overseeing creative output instead of driving strategy. And, if your content needs fluctuate due to busier seasons, new product launches, or a sudden push into a new market, an in-house team doesn’t scale with you.

What Outsourcing Costs Instead

Working with a content partner means you pay for the work you need – when you need it. There’s no additional overhead, no employee benefits to pay out, and no new writer to onboard. You get consistent output from a team that knows how to do this, without the fixed costs of building and maintaining the capability yourself.

According to the Deloitte Global Outsourcing Survey, 70% of companies that outsource content do so to cut costs, while 59% highlight access to specialized expertise as another benefit. In our experience, the clients who get the most out of outsourcing are the ones who don’t think of it as a budget line-item expense. Our most successful clients view outsourcing as a force multiplier and a way to get more done consistently, without growing their internal team. However, our partnerships are designed to make clients feel like they have added several new members to their internal teams, since we integrate seamlessly into their existing operations and are always a phone call or email away.

Expert tip: When evaluating the cost of outsourcing, don’t compare it only to what you’re paying a freelancer or contractor per piece. Compare it to the full cost of producing that content in-house, including the management time, revisions, and opportunity cost of your team’s attention.

Great Content Drives Business Results, But Only If It Gets Made

Content marketing has great potential to bring your business new exposure and leads. The data backs us up. According to the Content Marketing Institute, content marketing generates more than three times as many leads as outbound marketing and costs 62% less, with the average content marketing program returning $7.65 for every $1 spent.

But those results depend on you producing the content. Not only that, but you need to do so consistently, at the quality your audience expects and your search rankings demand. That’s harder to do than you realize. The difference between what businesses plan to publish and what they end up publishing is one of the most common reasons content strategies underperform.

Working with a dedicated content partner solves that problem. When content production is someone’s role, it gets done on schedule according to your standards.

Expert tip: Consistency is what differentiates content strategies that build trust from those that don’t. If your team is publishing sporadically because production keeps getting deprioritized, a content partner can help you show up reliably, with quality pieces.

Don’t Forget About AI

If you’re thinking about using AI to solve your content production challenges, don’t do so blindly. First, you need to understand what you’re getting with AI tools and their risks.

AI tools can generate text quickly, yes. However, there are a lot of things they can’t do, such as:

  • Researching your industry
  • Understanding your audience
  • Verifying the accuracy of what they produce
  • Writing in a voice that’s authentically yours

Every piece of AI-generated content still needs to be reviewed, fact-checked, and edited by a human before it goes live, which means the time savings are smaller than promised. There’s always a risk of publishing something inaccurate or off-brand – and AI programs are the first to tell you this through clear disclaimers.

Outsourcing to a team of trained human writers and editors is different. Instead of generating a draft that needs human polishing, we provide a finished product from professionals who are accountable for what they produce. That distinction is important, especially when your brand’s reputation is on the line.

Expert tip: If your team is spending time reviewing and correcting AI output before it can go live, you’re not saving time. A human content partner gives you back the hours that AI tools were supposed to free up. At Virtucom Group, we don’t use AI to create content. Every piece is written by a trained in-house professional, reviewed by an experienced editor, and put through a rigorous proofing process before it reaches you.

Not All Outsourcing Is Created Equal

If you’ve tried outsourcing content before and it didn’t go well, we hear you. We understand how frustrating it can be to pay for work that’s inconsistent in quality, needs too much work to fix, or doesn’t sound like you. That’s why you must do your due diligence in vetting your potential content partner. Be sure to consider the following as you make your decision:

The Risks of Freelancers vs. a Dedicated Content Team

Freelance content can be great for one-time projects. But for businesses that need a consistent publishing schedule and brand voice, a freelance network introduces variables you can’t control. When the writer changes, everything changes, from the tone and quality to the familiarity with your brand. And not all freelancers maintain a set work schedule, so their availability can change, making them hard to reach if you have a timely question or revision request. You end up spending as much time managing the relationship as you could save by outsourcing content to a full-time partner.

A dedicated in-house content team is different. When the same group of professionals oversees your content month after month, they build institutional knowledge about your brand, your audience, and your goals. The output gets better over time, and the content-related burdens on your end get lighter. This is exactly what clients experience when they partner with Virtucom Group. Our on-call team is always standing by during normal business hours to handle special requests and ensure high-quality content is delivered on time.

The Right Research, Writing, and Editorial Process

Any content creation firm or freelancer can promise you thoroughly researched, well-written content that performs well from an SEO perspective. However, the experience of the content partner is just as important. With nearly 30 years under our belt in the ecommerce content creation space, we have seen it all, from the launch of social media to navigating the introduction of AI – and not all other providers can state this. During that time, we have perfected our content creation process to ensure that we deliver only the best to our clients.

With dedicated writers, editors, proofreaders, and account managers, each piece of content written by Virtucom Group goes through various steps, including:

Research and Writing

Our writers begin every project with in-depth research into your company, industry, competitors, and audience. This is because content that resonates with your readers must relate to what they’re looking for and why it’s important to them. Once we know your business inside and out, writers review each work order topic by topic, conducting specific research to support every fact we include and ensuring our content outlines account for the latest SEO standards.

From there, our writers craft original content centered around your brand voice, your goals, and the specific needs of the piece, whether that’s a blog post to drive organic traffic, a product description that converts, or a whitepaper that positions your brand as an industry authority. Every piece is written by full-time employees who have experience in your content category and are dedicated to your account to ensure consistent quality.

Editorial

Quality content isn’t only defined by great writing. It needs to be accurate, reflecting both your brand voice and your company, which requires an editorial process you can count on. At Virtucom Group, every piece of content goes through our multi-point quality control checklist before it’s delivered. Our editors check for factual accuracy, brand voice consistency, SEO optimization, link integrity, and overall readability, in addition to any specific rules the client’s style guide dictates.

Quality Assurance

Before any piece of content reaches you, it goes through a final quality assurance review to ensure earlier production stages didn’t miss any errors. We check the content against your brand standards, your style guide, and the specific requirements of the deliverable. We verify that every claim is accurate, every link is live, every formatting requirement is met, and every piece sounds like your brand. Our quality assurance team checks your content thoroughly and involves multiple rounds of review – something not all providers can promise.

The Adaptability You Need for Your Industry

The best content also requires an understanding of the subject. Whether you need product descriptions for a technical product category, long-form content for a regulated industry, or authoritative blog posts for a specialized audience, the right content partner has the range to match the best writer to your project.

Our team includes writers from backgrounds spanning healthcare, finance, legal, technology, retail, construction, tourism, and more. We conduct thorough research on every project, and we’re pros at learning your industry quickly, so you don’t have to spend half your time educating us on what you do. With that being said, we begin every partnership with an in-depth kick-off meeting, where we gather the essential information about the company’s history, branding, offerings, and style requirements. This helps to start the partnership on the right foot and eliminates the need to ask clients questions that we should already have the answers to.  

Expert tip: Before committing to a content outsourcing partner, ask them one question: who writes the content? If the answer is a freelance network, a content marketplace, or an AI platform, keep looking. The consistency and quality you need come from a dedicated, full-time team that owns the work from brief to final delivery.

Make Us Part of Your Content Team by Starting a Partnership

If your content strategy is falling behind because production isn’t a priority, or if you’re spending more time managing content than you’d like, we can help. Virtucom Group has been successfully collaborating with businesses, from growing brands to major retailers, for nearly 30 years. Our content strategists, writers, and editors work as a true extension of your team, learning your brand, understanding your audience, and delivering content that does what it’s supposed to do: convert.

Whether you need a steady stream of blog posts, a full content strategy, product descriptions at scale, or anything in between, we’re ready to collaborate. Get in touch with our team today, and let’s talk about what that looks like for your business.

FAQs About Outsourcing Content Creation with Virtucom Group

How quickly can Virtucom Group get started?

After an initial consultation and onboarding, we have most engagements up and running within two weeks. During your onboarding, we’ll discuss your brand voice, style preferences, topic priorities, and any specific platform or format requirements. The more we know upfront, the faster we can deliver pieces that align with your existing voice.

We already have an internal team. Can you work alongside them?

Absolutely. Most of our clients use us as an extension of their existing team. Whether you need us to handle overflow volume, own a specific content type, or take on an entire service area while your team focuses elsewhere, we collaborate with you. We follow your brand standards and deliver content that fits seamlessly alongside what your team produces.

How does Virtucom Group ensure content sounds like our brand?

Every engagement starts with a thorough onboarding process, allowing our strategists to learn your brand voice, your audience, and your goals. From there, we develop a client-specific style guide that governs tone, vocabulary, sentence structure, and content framing. Our editors apply that guide at every stage of review, so every piece we deliver sounds like you.

What industries do you work in?

We’ve produced content across a wide range of industries, including retail, ecommerce, healthcare, legal, financial services, automotive, construction, education, and tourism. Our writers conduct in-depth research on every project, and we match each client to a writer with relevant category experience.

Is it easy to outsource content creation with Virtucom Group?

Yes! In fact, we think outsourcing your writing-related work is one of the easiest tasks to set up a partnership for. Once we have a contractual agreement in place, all it takes to get started is sending us a topic, requesting a certain type of copy, or giving us writing instructions to follow. We’ll do the rest. Compared to outsourcing other marketing needs, such as video advertisements that require in-depth scripts and planning, you can easily offload writing-related tasks to our team.

Why should my business choose a content creation partnership with Virtucom Group?

We have the experience your business needs to get your written copy done – without sacrificing quality or style. Our team’s day revolves around writing, editing, and proofreading for various clients in a range of industries, from major marketing agencies that require ghostwriting services to Fortune 500 retailers demanding unique product copy and engaging website pages and blogs. We deliver your content on time and ensure it aligns with your style guide standards, and we base our approach on the latest SEO to help your website rank higher on search engine results pages (SERPs). And the best part? Everything we produce is 100% created by humans – not AI.

References

https://adamconnell.me/content-marketing-statistics

https://www.semrush.com/blog/blogging-stats

https://contentmarketinginstitute.com/content-marketing-strategy/9-stats-that-will-make-you-want-to-invest-in-content-marketing

https://www.deloitte.com/us/en/services/consulting/articles/global-outsourcing-survey.html

https://emapta.com/blog/outsourcing-statistics

Why AI Content Creation Tools Can’t Replace Our Human Expertise

Artificial intelligence (AI) content tools are everywhere. They promise to write your blog posts, optimize your landing pages, populate your product catalog, and structure your data faster and cheaper than human teams. It’s an appealing pitch, but it’s one that often falls very short – and the risks are often greater than they appear. Subtle errors slip through, and by the time you notice the mistakes, you’ve already damaged your brand’s reputation and customer trust.

At Virtucom Group, we hold the conviction that human expertise is non-negotiable when it comes to content creation. Our team of in-house writers, experienced editors, data specialists, and taxonomists serves major retailers and marketing agencies across three core service areas: ecommerce content, longform marketing content, and data solutions. Here, we discuss where AI falls short in each and what we deliver instead.

Key Takeaways

  • AI writing tools create content by predicting word patterns, not by verifying or researching. Every piece of AI-generated copy needs human factchecking before it goes live.
  • AI editing catches most basic typos, but you risk not identifying a wrong address or a broken link.
  • Product copy generated by AI may contain fabricated specs and dimensions. These errors lead to returns, customer service costs, and damaged trust.
  • Errors in your data architecture propagate across your entire catalog if you rely solely on AI. If customers can’t find what they’re looking for, they’ll go to a competitor’s website to buy.
  • At Virtucom Group, our content is 100% created by our team of expert writers, editors, and data specialists, without the use of AI. However, we know how to make your content compete in AI-generated search results.

Keeping AI Out of Our Content Services

We’ve been in the ecommerce content creation space since 1999, and from our seat, it’s quite scary what AI tools can produce and how quickly they’ve expanded. HubSpot indicates that 80% of marketers use AI for content creation. Additionally, AI platforms can build entire storefronts, complete with a taxonomy, filled-in product descriptions, and vivid imagery. Or, they can set up a brand-new website for a service-based company with a navigable menu, including important landing pages (i.e., About Us and Services pages) and blogs.

Often advertised as a shortcut, using AI might sound great to busy product managers, who don’t have time to manually review every individual stock keeping unit (SKU). AI is also tempting for many account managers, who have dozens of companies to execute content marketing plans for at any given time. However, content creation is one area where AI cannot replace the full capabilities and knowledge of experienced human writers, editors, and strategists.

The Problems with AI Content

Inevitable Errors and AI Hallucinations

Depending on AI to generate your content comes with the high risk of publishing errors, which could be detrimental to your business’ reputation. While human writers aren’t perfect 100% of the time, there are always additional sets of human eyes to edit and proofread the content after the writer is done. We are researching the topic using reputable sources, while AI generates responses from patterns learned during training rather than independently verifying information.

In other words, AI will provides information from patterns learned during training and or from any external information supplied through connected search capabilities or user prompts. It has no way of verifying the validity of that information when prompted to write a blog post, landing page, or another form of copywriting. In fact, AI programs display a visible disclaimer stating that the AI can make mistakes, and all information must be verified before publication (by a human).

The unfortunate errors produced by AI content are referred to as AI hallucinations. While the generated information might sound professional and trustworthy, it is factually incorrect, misleading, or completely fabricated. AI hallucinations are usually caused by flawed training data, limited knowledge and other limitations. According to Neil Patel, 47.1% of marketers come across AI hallucinations numerous times a week, and 70% are forced to waste precious hours fact-checking AI-generated content.

Beyond the risk of factual discrepancies, AI might not catch embarrassing typos that can make your business look uninformed. When editing content, AI tools will catch most typos, like typing “cold” instead of “could.” However, they are not much more impressive than Microsoft Word spellchecks or using platforms such as Grammarly, which also don’t consider all the details a human editor has on their checklist. Furthermore, AI tools tend to make unnecessary suggestions, which sometimes are incorrect factually or grammatically and still must be verified by a human editor.

Simply put, there is no substitute for human content creators, and AI is not a shortcut that’s worth the risk. Automated programs, including popular AI tools like ChatGPT and Claude, do not catch all factual errors, grammar issues, wrong word choices, or missed style guide preferences, such as the following:

  • Wrong addresses
  • Broken or incorrect hyperlinks
  • Outdated phone numbers or email addresses
  • Services or pricing you no longer offer
  • Misuse of brand-specific language or style preferences
  • Incorrect product specifications or claims

The Missing Human Touch

Readers notice if your copy sounds like it was created by AI, even if they can’t articulate why. It’s the uncanny valley of content – it sounds and looks human, but it’s not quite human enough. AI writing tools generate text based on patterns, but not your style guide rules. They don’t research your industry or verify their claims, nor do they understand the nuance of what you do day in and out.

As a result, AI content sounds generic and robotic, like the writing is meant to communicate with other robots and not human consumers. AI-generated copy adds nothing new to the conversation, as it can only read content that currently exists online – it won’t come up with new ideas. The writing is always missing a little something – it lacks the idiosyncrasies and syntax choices that make it sound human.

Negative Impacts on Your SEO Strategy

Search engines have also adjusted to the presence of AI content. While their algorithms don’t care about how content was created, they do care about the quality, usefulness, and originality of it. Google, Yahoo, Bing, and other search engines recognize low-quality and mass-produced content that doesn’t match a reader’s search intent, ranking it much lower on search engine results pages (SERPs). This matters for your overall search engine optimization (SEO) strategy, which is why it is highly recommended to leave AI-created content on the sidelines.

Additionally, SEO content relies on correctly inserted keywords for peak performance. It also requires you to understand how shoppers search and what they need to feel confident in their purchase. Without effective keyword usage, your content won’t rank in both traditional and AI-driven search results, including Google’s AI overviews. AI SEO tools can suggest keywords, but they may be inaccurate or not reflect the actual context. Their outputs can also vary from user to user, which makes it difficult to build a consistent strategy.

Missed Conversions

SEO copy has a simple goal: to convert casual browsers into loyal customers. Every word must speak directly to where the buyer is on their journey and address their pain points to move them towards a decision. Content that converts should address your audience and what makes your company unique. AI creates copy that’s interchangeable – it could describe any company or competitor. It can also introduce factual errors or embarrassing typos, as established previously.

For retailers, these errors can be costly. Capital One Shopping reports that in the United States, retail returns totaled $849.9 billion in 2025, with 14% of returns being attributed to inaccurate item descriptions. That means U.S. retailers lost approximately $118 billion because of errors in their product content. Regardless of how these errors were created, the costs of inaccurate copy can add up, both in terms of sales and the cost of processing these returns. Your content must be accurate and correct. If your product specs and descriptions don’t match what your customer thinks they’re buying, they’ll return it.

The Answer: Our 100% Human Solutions

Virtucom Group’s content strategists build SEO strategy around search intent and competitive analysis. We stay current on how AI is influencing search rankings and create content that performs in both environments. Our writers and editors research your industry, learn your audience, become familiar with your website, and produce original content that matches your voice and builds trust with your customers.

Complete Range of Written Content Capabilities

We produce every type of written content you need to attract and engage with your audience, including:

  • Blogs
  • Landing pages
  • Location pages
  • Buying guides
  • Sponsored articles
  • Whitepapers
  • eBooks
  • Category and brand pages
  • Individual product content
  • Other special requests as needed

Rigorous Research and Quality Assurance

Every piece is created using the in-depth style guide we get directly from you or develop in tandem with your team. We strictly consult only authoritative sources and fact-check every detail. What’s more, every piece of content goes through our human editorial team, tweaking the content according to our rigorous quality checklist before it reaches your website.

When it comes to the nuances of ecommerce content, our team personally reviews each product or service for completeness and accuracy. We use supplier source materials to create content that is accurate and optimized for conversions. And if the materials provided are missing specific details, we will work tirelessly to find the right information before we deliver the content to you. AI can’t do that.

Our humans catch what AI misses, confirming whether the information we’re creating reflects your company’s current services or products, so your conversion rate doesn’t take a hit. Our content strategists and writers approach every piece of content with your buyer in mind from the first word, and there’s no room for error in conversion copy, so why chance it with AI?

Expert tip: YouTube CEO Neal Mohan said it best: “It’s becoming harder to detect what’s real and what’s AI-generated.” Luckily, our clients never have to worry about that. With 100% human writers, editors, taxonomists and strategists, our content is completely unique, aligns with SEO best practices, and competes with both traditional and AI-operated search engines.

Benefit from Virtucom Group’s Human Touch

If you’re investing thousands of dollars in your website, don’t let inaccurate AI-generated copy undermine customer trust. We’re not dismissing AI as a technology – we understand it has a place in the modern business landscape, and our strategists account for its influence on how people search, discover, and consume content when we build your strategy. However, we do take a firm stance on its capabilities.

At Virtucom Group, AI doesn’t write, research, edit, or structure data for our team. Whether you need a 60-word product description, a 500-word blog post, a 2,000-word buying guide, or a full catalog migration, our highly trained, human professionals are involved in every step of the process. If you’re ready to talk about what human-first content looks like for your business, get in touch with our team today.

Frequently Asked Questions About AI Content

What is AI content?

AI content is a broad term that refers to any form of text, audio, imagery, video, or website coding generated by an artificial intelligence program. AI models are trained on large datasets, teaching them to mimic the structures, styles and patterns found in human-created content. They use natural language processing and machine learning to produce content in response to a user’s prompt, but there are risks associated with its use, as errors commonly occur and fact-checking is always necessary.

What is an AI hallucination?

This is when AI produces information that is fabricated, unsupported or plainly false, but it is presented in such a way that is believable and conceived as trustworthy to the user. AI hallucinations occur when large language models (LLMs) or generative AI platforms provide content that deviates vastly from the proper context or reality, such as invented citations, fake statistics, non-existent sources or wrong data.

Does Virtucom Group use any AI in its content creation process?

No. We don’t use AI at any stage of the process. Every deliverable is created and edited by trained in-house writers and editors, and data-related projects are handled by experienced taxonomists, and strategists.

How does Virtucom Group ensure content doesn’t sound generic or AI-generated?

When you work with us, we start with a thorough onboarding process where we learn your brand voice, your audience, and your goals. From there, we develop a style guide that outlines your tone, vocabulary, sentence structure, and content framing. Our writers and editors use this guide throughout the creation process to ensure your content sounds like you.

Can AI-generated content hurt my search rankings?

It can. Google and other search engines are now able to identify low-quality and repetitive content. While AI-generated text isn’t automatically penalized, content that lacks original perspective, has inaccurate information, or doesn’t add any value can be filtered out. Virtucom Group creates content built around keyword intent and original thinking.

If AI content needs human review anyway, why not just hire Virtucom Group from the start?

Exactly. AI platforms promise to save you time. But your team still has to review, fact-check, and correct it before it goes live. Outsourcing to Virtucom Group means you hand off research, writing, and editing to a team that gets it right the first time. We integrate into your existing team to offload writing and editing-related tasks, freeing up your employees to focus on taking care of your customers, not your website.

References

https://www.erickson.edu/resources/ai-isnt-replacing-human-work-its-making-it-more-human

https://blog.youtube/inside-youtube/the-future-of-youtube-2026

https://www.apa.org/topics/artificial-intelligence-machine-learning/ai-research-writing

https://www.hubspot.com/state-of-marketing

https://today.ucsd.edu/story/how-much-does-chatbot-bias-influence-users-a-lot-it-turns-out

https://capitaloneshopping.com/research/average-retail-return-rate

https://www.microsoft.com/en-us/microsoft-cloud/blog/2026/05/21/ai-needs-more-than-intelligence-it-needs-humanity/

https://www.talentsmarteq.com/shifting-the-narrative-why-ai-needs-humans-more-than-humans-need-ai/

Why Product Pages Require Copy for Features and Benefits

When marketing a product, you want to describe it so it has the greatest chance of being purchased. This is where product features and benefits come in. Their purpose is to increase awareness of what a product does and influence customers to buy it. Virtucom Group is a dependable provider of ecommerce content and solutions that help retailers succeed in marketing and selling their products. Here, we discuss the importance of features and benefits on your product pages.

Understanding Product Features and Benefits

To understand why your business should use product features and benefits in copy, it first helps to understand what each one consists of. When a product or SKU is listed on a website for sale, it’s in competition with tons of other products from your website and other companies. There has to be a reason why the customer would choose this specific product over every other, which is why product features and benefits are crucial.

Product features consist of the basic functions and capabilities of the product, while the product benefits explain what advantage the customer can receive from using the product. Product features can be things like the material, dimensions, quantity, style, etc. The product benefits are the value that the customer receives from the product features, like lasting durability, comfortable wear, storage, etc. They are typically put together in one sentence to explain the advantage of each function. 

Why Are Product Features and Benefits Recommended?

It’s recommended that retailers include product features and benefits on their SKUs or products for a few reasons. First, take a look at some example product features and benefits for a dining table:

  • Made of sturdy metal for long-lasting use
  • Weather-resistant coating allows for use indoors or out
  • Rectangular tabletop seats up to 6 people
  • Folding design allows for easy storage and transport
  • Adjustable levelers provide sturdiness
  • Embellished design offers a stylish look

You can see that these descriptors give potential buyers more information about the product and how the product may benefit them than if the product was just listed as a rectangular metal table. But how does this translate into selling the product? It does so by:

Providing a Better Consumer Experience

Product benefits and features help provide a better consumer experience by helping answer the consumer’s questions about products clearly and quickly. It can be frustrating for customers to be looking for a certain product, scouring websites, and finding products without any details given. How is the customer supposed to choose a product over a competitor’s if they aren’t sure what the product offers? They can’t—which is why product features and benefits are key to improving the customer experience. Product features and benefits help demonstrate the specific product as the solution to the customer’s needs, making them more likely to buy it than a product without any features or benefits. 

Catching the Customer’s Attention

In today’s day and age, many people enjoy browsing retail sites for new arrivals, seasonal products, sale items, and more. The product itself may catch a customer’s eye, but if they click on it and there are no features or benefits, a customer will often keep looking for another product that does. If a product page is complete with features and benefits, it will catch the attention of the customer and keep it on the product longer than those that don’t.

Improving SEO Results

Search engine optimization (SEO) is the practice of designing your website and product pages to rank higher on search engines so you receive more traffic. Product features and benefits are a great way to increase SEO rank because you can add certain keywords to the copy. This brings your products to more people and can lead to more sales in the long run. Product pages without features and benefits won’t rank as high as those with them, so this is why it’s beneficial to add features and benefits to your product pages.

Access Ecommerce Solutions for Your Business Today

If your retail business doesn’t yet have features and benefits on your product pages, it’s not too late to get started. Find the ecommerce solutions you need at Virtucom Group, where we offer a wide range of ecommerce content services for businesses across the U.S. and Canada. To learn more about how our ecommerce content creation can help your business thrive, contact us today.

5 Awesome Reasons to Work at Virtucom Group

While there are many jobs that allow you to use your creative abilities, some offer a more fulfilling experience than others. Writing ecommerce content doesn’t always mean copying and pasting mundane, lifeless descriptions. From writing well-crafted product content to long-form blog posts and landing pages, the professionals at Virtucom Group in Syracuse, New York, are given the opportunity to thrive in their careers. Let’s take a look at some of the reasons this company should get your attention.

1. An Assortment of Topics and Duties

In today’s day and age, it’s important that your job provides you with unique opportunities to learn and grow on the job. At Virtucom Group, you’re given the chance to try on new hats on a consistent basis. This not only helps you learn new and exciting skills but also keeps the job interesting.

While you may spend the majority of your time working for a specific client, every day is different. For instance, in a given month, you may be tasked with creating a blog post for a beauty school, rewriting a service page for a medical center, writing sports apparel and equipment content, and editing office store content. There are also plenty of side projects that you can contribute to. Between hierarchy research, content updates, and SEO projects, you’ll find something new to take on all the time.

2. Writing About Popular Names 

Another nice perk of Virtucom Group is that employees get the chance to work with big names in the industry. From well-known American companies to their Canadian counterparts, you’ll find popular Fortune 500 retailers and major brands in your workflow – regardless of which role you’re taking on.

Each of these clients awards writers, editors, and acquisition specialists the chance to work on the latest products from household names, including:

  • Nike
  • New Era
  • TaylorMade
  • Wilson
  • Xerox
  • HP
  • Samsung
  • Nabisco
  • New Era
  • YARDMAX
  • DeWALT
  • Purina
  • Schwinn

You’ll get to learn and write about exciting electronic products, fun new toys, and stylish clothing, all without needing to scour the Internet or sign up for newsletters.

3. Work from Home

Nowadays, many businesses are moving away from the idea that office buildings are the only place to conduct business. While remote work was intended as a temporary solution during COVID-19, Virtucom Group has decided to allow employees to work from home long-term. The company provides full-time employees with a laptop, a monitor, and the accessories you’ll need to be productive at home. Whether you have a specified office area or want to set up on the dining room table, the choice is up to you.

Working from home provides some obvious benefits. For one, you’ll no longer have to worry about braving morning traffic to get to work on time. The time you’ll save driving to and from an office provides more time with family and friends. Working from home also means you’ll be able to wear your comfiest clothes as you work. You’ll also enjoy all of the amenities of your home without having to pack them in a bag. You can have your favorite cup of coffee hot and ready to start the day or listen to your favorite album without disturbing someone in the next cubicle.

4. Team Environment

While you may be working from home, working at Virtucom Group still provides a team atmosphere. You’ll have consistent communication with others on your team, discussing the plan of attack for the day, any recent client changes, or just a quick catch-up. You may be a part of weekly team meetings on Teams, Zoom, or another video platform, where you’ll get to hear the voices and see the faces of your colleagues. A team environment helps you feel like you’re part of something bigger and makes it that much more fulfilling when you achieve your goals.

5. Experience with Ecommerce Content

Whether you’re reaching out to vendors to acquire documentation, using vendor information to craft exciting copy, or creating in-depth long-form pieces, everything you do at Virtucom Group helps give you invaluable experience. Working with your team and communicating with clients and manufacturers helps you hone your skills as a professional. Wherever you end up in your career, working at Virtucom Group is sure to provide important professional and life experiences.

Join Our Team Today

If the thought of building professional ecommerce content skills in a friendly and flexible environment seems like something you would be interested in, Virtucom Group may be right for you. We provide high-quality and compassionate training to help you learn the ropes, and our project managers and editors are always available should you have questions or concerns. Contact us today and see what positions we have to offer.

What Is White-Glove Content Creation?

In the content marketing space, several terms get thrown around, such as search engine optimization (SEO), analytics, return on investment (ROI), search engine results page (SERP), and more. Another term you may be familiar with but didn’t know pertained to marketing strategies? White-glove content creation. 

Virtucom Group is a digital marketing firm that excels in providing businesses and writing agencies with white-glove content creation. By prioritizing clients’ needs, we produce services that surpass expectations, contribute to clients’ success, and solve issues before they arise, making them white-glove-worthy. Join us as we dive deeper into our offerings and the various ways our team provides effective, high-touch customer service. 

Our White-Glove Content Services 

While there are a variety of digital marketing inactivates that businesses can invest in, content marketing may be the most valuable. Not only does compelling content drive leads, but it also helps to retain customers and educate them on key points about the business. While once an optional tactic, 90% of marketers include content in their marketing strategies, making it the norm today. 

For writing agencies, delivering consistent high-quality content that seamlessly complements clients’ marketing approaches can be challenging. Those struggling to meet demands can partner with Virtucom Group’s content development agency and gain access to our experienced team of strategists, writers, and editors. 

With our white-glove service, we represent your writing agency and take over producing top-quality content services. Our professional strategists can reach out to your clients to get all the necessary information and pass it along to our trained writers who create content abiding by rigorous industry and in-house standards. 

The Difference Partnering with Virtucom Group 

Writing agencies that need assistance have several avenues where they can find it. However, not all are equal. Relying on freelancers who deliver subpar work can be a disservice to your agency, and more importantly, your clients. 

At Virtucom Group, we are committed to providing our clients with white-glove-worthy services that entail quality content and quality customer service. We understand the impact errors have on your client’s reputation – and yours. With every word being a reflection of your service, we ensure that all work is thoroughly edited, proofread, and error-free. Under no circumstances do we deliver any work before it’s approved by our seasoned editors. 

Having experience creating content for our own clients, Virtucom Group is capable of producing various types of content, such as: 

  • Blog content: Our blog content services are ideal for driving organic traffic to clients’ websites and establishing them as reliable figures in the industries they occupy. 
  • Location and landing pages: Virtucom Group’s writers guide consumers through the buyer’s journey by informing them of the client’s services and answering their questions before they ask. 
  • Articles and sponsor content: A different approach to content marketing, this service is intended to educate consumers on a specific topic, positioning brands as the industry experts. 
  • Social media content: We create content optimized for social media to enable businesses to connect with their customer base and reach a wider audience. 
  • Product descriptions: Our team vividly describes and explains your client’s products to entice consumers and influence their buying decisions. 
  • Ebook content:  Our ebook writing services play a significant role in converting visitors into customers. 
  • White papers: To demonstrate a brand’s authority and credibility, we create detailed white papers, which are long-form content pieces that include extensive research and visuals to provide a wealth of information on a given topic. 

Receive White-Glove-Worthy Services from Virtucom Group 

While you’re busy expanding your client list, allow Virtucom Group to provide the highest level of content for you. Our white-glove content creation services take the heavy lifting out of your hands so you can focus on acquiring new clients and submitting orders — we will handle the rest 

Our team is ready to answer your questions, help develop the right content for your clients, and provide the professional services that differentiate us from the competition. Contact us to get started today. 

Using Our Content Services to Satisfy Your Most Difficult Clients

In any new content partnership, one of the biggest obstacles to overcome is getting on the same page. All minds have to come together to lay out branding requirements, tone preferences, desired topics, and many other crucial details. For many SEO agencies, outsourcing content creation to a trusted partner (like Virtucom Group) is often a viable solution. Here, we explain how our content creation partnerships can help SEO agencies navigate their trickiest accounts, whether clients are picky about wording or topics are too complex for in-house teams to handle. 

Overcome Challenges When Onboarding New Clients

When SEO agencies acquire new clients, the working relationship usually begins with researching and planning a well-thought-out campaign. Recommending new blog post ideas or adding landing pages is the easy part – things can get challenging pretty quickly if the content team and client are not seeing eye-to-eye. Especially at the beginning of a new contract, revisions may seem endless, and agencies might be receiving more negative feedback than positive about the writing style, word choices, etc. 

To help marketing agencies launch successful SEO campaigns, Virtucom Group provides content creation partnerships that support our clients in various ways, such as:

  • Developing detailed style guides that clearly define content requirements
  • Participating in live meetings with agencies and their clients
  • Providing ongoing training for our writers and editors, who are dedicated to the client’s account 
  • Scaling production teams with ample writers and editors to meet agency quotas

New content clients need to feel supported by their SEO agency. But oftentimes, companies lack the internal resources to stay on top of revising older content, plus creating new content at the same time. This is where Virtucom Group comes in. Serving as an extension of many SEO agencies’ internal resources, we are one of the most trusted content creators in the industry. Our team provides the extra attention all of your agency’s accounts need to feel that their SEO investment is worthwhile. 

Case Study: Helping an SEO Agency Launch 5 Major Campaigns in Q1 Alone

At the beginning of 2024, one of Virtucom Group’s agency clients approached us with a challenge. The agency had just acquired five new, major accounts, and it needed our help to create custom SEO content for ongoing campaigns. In total, roughly 50 pieces of content would be needed every month to fulfill the agency’s obligations. Because these new clients are considered top-tier for this agency, it entrusted the time-tested services of Virtucom Group to handle white-glove content creation for blog posts, landing pages, location pages, and category/product content. 

When learning of these assignments, Virtucom Group immediately put a dedicated writing and editing team in place. Consistency is crucial when working on long-term content campaigns, so we take the time necessary to thoroughly train each team member. Our goal is for all content to sound like it came from the same authoritative place – no matter which individuals worked on the piece. We ensure to hit on areas like the following in each training session:

  • Most recent SEO guidelines for formatting, word count, etc. 
  • The client’s preferred wording, tone, and other writing style considerations
  • Incorporating keywords in the most effective manner
  • Where readers are at in their consumer journey and how to write to best answer their questions

For the duration of Q1 in 2024, Virtucom Group not only produced valuable SEO content but also supported our agency client in satisfying – and impressing – their newest accounts. We participated in a variety of kick-off calls to discuss each client’s specific branding and marketing schemes, plus any do’s and don’ts that would apply to future content. We completed several rounds of revisions to incorporate all of the client’s initial feedback, which was also added to style guide documents for the content team’s future reference. Our agency client is highly appreciative of the high-touch attention we’ve paid to these accounts, and the projects will continue throughout the remainder of 2024 and beyond. 

Ease Your Agency’s Pain Points with Virtucom Group

When SEO agencies need content creation assistance, getting started with Virtucom Group is as simple as a phone call. Speak with our team today to learn more about SEO content creation and other custom writing and editing services. We’ll discuss your exact needs, provide pricing information, and handle any necessary paperwork before getting your projects started. Contact us today to schedule a free consultation. 

15 Cities Where Content Marketing Services Are Urgently Needed

As a business owner, you want to attract the attention of customers who both need and want your products and services. At the same time, customers want to find products and services that will provide them with benefits and solutions. Content marketing for local business can help companies and organizations of all sizes build the brand recognition and loyalty needed to grow their customer base. Virtucom Group has identified15 cities where digital content services are urgently needed. 

1. Rochester, New York

When it comes to content marketing in Rochester, NY, there are layers of interest where businesses can connect with potential customers and clients. For example, there are waves of new college students every year who are looking for answers about where to live, shop, and work. Informative, helpful content marketing can help people find their favorite activities and places.

2. Charleston, South Carolina

Generalized tourist information about Charleston floods the Internet, but where’s the best place to buy a washing machine or find the right primary care physician? Through helpful content marketing, Charleston, SC businesses can take into consideration all the needs of the people in the area. Build relationships with pertinent, timely information easily found on your website or blog. 

3. Sarasota, Florida

With so many retirees settled here, they need to know the best way to find assistance with household and garden chores. Practitioners who offer health services can use content marketing strategies to explain their services. Companies of all types, from car dealerships to home health agencies can benefit from strategies for content marketing in Sarasota, FL.

4. Saint Louis, Missouri

To serve this thriving industrial center, content marketing in STL can help companies find employees who want to build careers in area industries, including aviation, telecommunications, health sciences, and food manufacturing. Content marketing strategies that utilize knowledgeable industry-specific writing can help you attract both new graduates and seasoned professionals. 

5. Vancouver, British Columbia, Canada

The sparkling city of Vancouver is the home of diverse cultural communities, and this creates an exciting opportunity to build bridges of communication with content creation. Content marketing for local business can help introduce residents and visitors to new tastes, sounds, products, and services. Creating a digital space for sharing information is just one of the ways to start content marketing in Vancouver for your company.

6. Austin, Texas

People who visit Austin for music festivals or conferences usually have expectations about making new, exciting discoveries. Don’t let them be disappointed! You can showcase your products and services by content marketing in Austin, TX. Use blogs and sponsored content that explain where you are located, what you are offering, and how you can help these new customers.

7. Houston, Texas

The sheer variety and number of potential customers and colleagues in Houston can seem overwhelming. It attracts workers for the oil and gas industry, the technology-minded for aerospace, and lots of people for transportation and energy sector jobs. By strategizing content marketing in Houston, companies can find the right employees. 

8. Miami, Florida

With visitors coming to Miami every day for luxury stays, fresh cooking, music, and dancing, it’s important to lay the groundwork for attracting them to your place of business. Use content marketing to project the atmosphere and type of entertainment you offer. Virtucom Group can help you craft landing and location pages for effective Miami content marketing, so that customers can take advantage of all that you offer.

9. Portland, Oregon

Portland-specific content marketing can help your business capitalize on the neighborhood in which you are located. Alternatively, it can help promote the goals of your nonprofit organization or bring people from the surrounding area to purchase your products. Customers want to find products and services that share their values and meet their needs. Help them find you with targeted social media content.

10. Orlando, Florida

Everyone knows about Disneyland, but there’s so much more to explore in Orlando. By presenting blog content, social media posts, and sponsored media articles, your business can attract both residents and visitors. Orlando content marketing can show customers all that you have to offer, whether they visit for the weekend or are moving to the city for the first time.

11. Burlington, Vermont

From its location on Lake Champlain, Burlington may take pride of place against other cities and towns in Vermont, but it’s a close race. When Vermont content marketing agencies take advantage of Virtucom Group writers for content creation, they are putting their customers first, providing unique perspectives on the products and services offered throughout the Green Mountain state. 

12. Seattle, Washington

Seattle gets lots of press, from aerospace companies to its premier online shopping monolith, but content marketing for local business takes a granular orientation. Creating content that encourages customers to try products and services available in the area is the job of Seattle content marketing agencies. Market expansion is possible with the help of the skilled content writers at Virtucom Group.

13. Greensboro, North Carolina

Greensboro content marketing companies often feature its pleasant rural aspects and laid-back atmosphere. In a place where there’s an industry focus on education, textiles, biotechnology, and financial services, there is a real need for content creation and marketing strategies that connect customers with the products and services they need. 

14. Chattanooga, Tennessee

Much more than a place with a famous historic train, Chattanooga is a thriving business center. Explore the value of contracting with a content marketing company Chattanooga, so that your products and services can shine. As this area continues to grow, customers want to connect with new companies and a sure-fire way to accomplish this is content marketing for local business.

15. Denver, Colorado

One of the big population centers on the continent, Denver, CO never seems to stop growing. Recreation, mineral mining, gas, and oil industries are thriving, as are healthcare, telecommunications, and bioscience. With the services of our content marketing company in Colorado, customers can find the exact type of business or product for which they are looking.

Activate Content Marketing for Local Business with Virtucom Group

Let Virtucom Group assist you with content marketing for local business in these 15 cities and across the U.S. and Canada. With our content creation services, we can help expand your email marketing lists and utilize content across digital platforms. For more information contact us today.

Healthcare Content Marketing: Orthopedic Practice Considerations

Healthcare facilities have unique needs when it comes to their content marketing strategy. They must find ways to engage patients while delivering correct and accurate information to the general public. Orthopedic practices can particularly benefit, as their specialty is unique and requires a content strategy that matches. Here, Virtucom Group highlights how content marketing works in healthcare and the benefits of hiring services for content marketing in orthopedic practices.  

Defining Content Marketing in a Healthcare Space

Communities require healthcare services to uphold positive qualities of life and ensure the well-being of its members. However, while these services are essential, they’re only helpful if patients in the area know about them. Many healthcare facilities believe they do not have to market their facility. If you offer specialized services, patients will have no choice but to turn to you when they require these services, right?

The problem with this is that patients have many options when it comes to their healthcare. If patients do not know your facility exists, they will turn elsewhere for services. You must market your facility to bring awareness to your community and highlight your services. 

Orthopedic practices can begin marketing their facilities through the right healthcare content marketing strategy. Content marketing is how businesses market their facilities via their content. Content is any information from an organization, including emails, blog posts, web pages, social media posts, videos, and others. Orthopedic practices can present this information uniquely to provide helpful information and encourage patients to seek care. 

Benefits of Using Content Marketing in Orthopedic Practices

Orthopedic practices can experience the following advantages by implementing a content marketing strategy:

Keep Up with Digital Trends 

In today’s world, content marketing happens digitally. It appears on a facility’s website and social media pages, as well as the types of advanced technologies that used to improve the patient experience. With so much happening digitally, orthopedic practices must understand how processes work. Doing so allows them to stay ahead of competing offices and keep up in an ever-changing environment. 

Present Correct, Accurate Information to Patients

The information patients receive online may not always be accurate. This means many individuals are susceptible to getting and spreading misinformation. Certified, knowledgeable healthcare professionals must set the record straight and ensure patients receive correct and accurate medical information. 

In addition, content marketing can be a great opportunity to talk about the specific medical care you provide, like orthopedic services. You can use this space to differentiate orthopedic medical services from others, making it clear to patients what you do. This keeps patients well-informed about their care options and makes getting treatment more convenient. 

Gain the Trust of Your Community

Healthcare facilities are unique because patients may still go to one for treatment even if services are not up to standards. Maybe their next option is too far away, and yours is the most convenient to travel to. Or, maybe their services are only covered by insurance at your facility. While many healthcare facilities choose to operate this way, it won’t be effective long-term. If your quality of services is not up to par, patients are more than happy to drive long distances to receive the right healthcare. 

Meeting patient expectations and needs starts with gaining the trust of your community. Orthopedic practices can do this through the right content strategy. Consider using community-oriented language throughout your content. This allows patients to see you as a trusted community member with whom they feel comfortable seeking services. 

Build Relationships with Patients 

Digital content marketing allows healthcare facilities to personalize care and make it engaging. They can do this through fun social media posts or blog posts on their website. Orthopedic practices can build relationships with patients by allowing them to get to know them, their medical facility, and their healthcare team. They can also use content marketing to engage their community through conversations or events. 

Orthopedic practices should consider integrating a “Meet the Team” segment into their content strategy. This allows patients to get to know their medical team and become familiar with them before entering your office. Not only does this help build patient trust, but it also encourages patients to seek friendly, transparent services from you. 

Get Assistance with Your Content Strategy at Virtucom Group 

Virtucom Group is a content marketing firm based in Syracuse, New York, serving businesses across the U.S. We understand the unique requirements of healthcare facilities and their needs, including orthopedic practices. Our team of writers and editors ensures to research the latest medical advancements and techniques, allowing content to be accurate. To learn more about content marketing in orthopedic practices or our content marketing services, contact us today.  

3 Content Marketing Case Studies that Prove Virtucom Group’s Success

The digital landscape is a good place to promote your services and talents to potential customers. Whether your business is large or small, your public wants accurate information about your products and business model. As we illustrate with these three case studies, content marketing services are essential. Virtucom Group offers content creation that hits the mark, utilizing careful research and an experienced staff of writers and editors.

Have you considered outsourcing or partnering with a provider for digital content and data solutions? Find out how Virtucom Group recently assisted three different types of companies with effective content marketing services.

Help for the Holiday Marketing Rush

The winter holidays and associated retail sales often add impetus to digital marketing efforts. At the same time, organizations often set goals for the start of the coming new year. This can be a time of year with short deadlines, increased workloads, and at the same time, reduced staff due to vacation and holiday schedules. So, it’s no surprise that this increases the demand for the services of content marketing agencies.

One boutique content agency requested our assistance in December 2023. They contacted Virtucom Group to assist with content creation for their client, a provider of healthcare services. The agency cannot be named due to a confidentiality agreement. We immediately created a plan of action to help our client meet their deadline later that month. Assigning writers with experience in the medical field, Virtucom Group created nearly 30 articles on complicated medical topics. The articles were written, edited to the required style, and prepared for search engine optimization (SEO). 

Not only did Virtucom Group provide the articles before the deadline, but these pieces were also delivered as soon as they had been edited and proofread to our high standards. This type of organization and teamwork helps all involved, making sure that both the agency and their client have appropriate, usable, professional materials, in hand and in plenty of time.

Ready Content for Website Launches

Creating a new website is a process that includes many different elements, as well as coordinated timetables. When new products or services are being introduced, or launched, it can result in a pressurized atmosphere. In this case, a wireless carrier required essential content for an upcoming launch. The marketing agency associated with the project contacted Virtucom Group for assistance in meeting extremely short deadlines. We were given a turnaround time of less than two weeks to create crucial ecommerce content for the wireless brand. Confidentiality agreements prevent us from naming the telecommunications company or marketing agency.

Having experience writing for this industry, Virtucom Group assigned a lead editor to quickly review the content orders and brand style guide associated with the website launch project. Any clarification of the orders was requested at the beginning of the project, to ensure that the resulting content would be accurately aligned with the intent of the launch. As a result of this planning, and the system by which Virtucom Group assigns writing, editing, proofreading, and SEO enhancement within our content marketing services, all content was delivered ahead of the deadline. The website launch was successful, and we look forward to continuing this partnership in the coming years.

Benefits for Small Business Owners

Our third case study is an example of how we can significantly assist small business owners. Virtucom Group helped a health practitioner transform a light therapy/acupuncture website. As a healer with so much to offer her community in Central New York, Jennifer Waters, L.Ac., Dipl.Ac., wanted to promote her services to more people, as well as share information about her specializations and practice model. Like many business owners, Jennifer didn’t always have time for content creation. Writing content requires focused attention that can be difficult to schedule, especially if you are busy working with patients. In addition, content marketing services require knowledge and understanding of SEO principles and techniques. 

As a well-organized and dedicated business owner, Jennifer approached Virtucom Group with a list of goals she wanted to accomplish in marketing. She wanted better positioning in search engine results pages (SERPs). Social media campaigns coordinated with email marketing strategies, improved website content, including blog posts, and the creation of patient-focused marketing materials were also on Jennifer’s list for discussion with Virtucom Group. In subsequent meetings with Jennifer and her account manager, specifics such as branding and language were discussed. SEO requirements were outlined, target audiences identified, and the budget for content marketing services was determined. 

Virtucom Group approached the project with this client by first creating a style guide to ensure consistent content writing. We proposed a content creation schedule that provided a framework for Jennifer and her team. As her budget allowed, this accomplished acupuncturist and light therapist was able to order the content materials she needed to improve her digital reach. Quarterly meetings took place between the account manager and other team members, who were dedicated to keeping the project on track. In a testimonial, Jennifer says, “Virtucom Group always has a vision for me in terms of where I can go with content, and it’s not necessarily where I would think. If you’re looking to become a recognized expert in your field, your website and online presence need to reflect that.” She reports an increase in organic website traffic, as well as new leads from search engines as a result of this work.

Get Results with Virtucom Group’s Content Marketing Services

Is your business or organization ready for an upgrade in content marketing services? Through targeted, intelligent creation of materials for websites, blogs, and social media posts, we can help you promote products and services more effectively. And by providing useful, informative articles, ebooks, and landing pages, we can help you connect meaningfully with your audiences and customers. Whether your existing marketing team is overloaded with deadlines, you want to launch a new product website, or you need tailored materials that will explain specialized services, Virtucom Group can help you build success. For more information, contact us today.

What Ecommerce Content Specialists Actually Do

Shoppers rely on a company’s product content to make informed purchasing decisions. But when a company’s product information is out of date, customers turn elsewhere. In a time when consumers have many options when it comes to finding what they need, businesses must keep up to meet customer demands. Hiring a team of ecommerce content specialists can help companies stay updated on their ecommerce strategy. Here, Virtucom Group discusses what ecommerce content specialists do and the benefits they can provide to retailers. 

What Do Ecommerce Content Specialists Do?

Ecommerce content specialists write, edit, and enhance online content. They typically work with businesses to improve many aspects of a website. Retail writers primarily focus on product content that highlights different products businesses sell. They write product descriptions, features, attributes, and other information essential to customer purchasing. 

However, ecommerce content specialists do more than just write product descriptions. They must think about many aspects to improve the overall customer shopping experience. Other aspects of product content that ecommerce content specialists complete include:

Search Engine Optimization (SEO)

Search engine optimization (SEO) involves using keywords to drive a website higher on the search engine results page (SERP). The keywords we use come from popular phrases or words that shoppers typically search for when looking for a certain product. For example, if a shopper is hunting for the perfect dog bed to match their home’s aesthetic, they may search for phrases like “patterned dog beds.” 

When customers search this keyword, the SERP should show many results for products containing the words “patterned dog beds.” The more keywords a piece of content has, the higher it will fall on the SERP. 

However, keywords cannot sound unnatural or look out of place. This can mess with readability and cause shoppers to turn elsewhere. Ecommerce content specialists spread ample, diverse keywords throughout content in natural and readable ways. 

Readability

On a similar note, ecommerce content specialists also ensure that content is readable and easy for consumers to understand. Large, complex product descriptions can deter customers. On the other hand, weak product descriptions won’t provide enough information for shoppers, causing them to shop elsewhere. 

Product descriptions should be descriptive enough to allow readers to visualize how to use the product in their own lives. They should also use inclusive, enticing language to captivate their audience. 

Accurate, Correct Information

When a shopper visits a website, they expect to see all the information they need to make an informed purchasing decision. Companies with outdated, inaccurate product information can leave customers wanting more from their shopping experience. They may also experience more frequent returns, as customers will receive products and realize it’s not what they expected. This can result in decreased customer trust and retention. 

When product information is correct and accurate, shoppers find convenience in searching for what they need. This allows them to see you as a trusted, reliable resource of information, which can encourage them to return to your store for future products. Creating seamless, convenient online shopping experiences is essential to an ecommerce content specialist’s role. 

User-Friendly Product Searches

As ecommerce content specialists work to organize product information, the overall product search experience naturally becomes more organized. Not only does implementing keywords into your ecommerce content enhance SEO but also your website’s organization. Keywords allow products to remain in product categories, making them easy for customers to find. 

A user-friendly shopping experience is a must-have for customer retention. Customers who can easily find products are more likely to purchase them through your online store. Ecommerce content specialists consider this as they write and enhance online content. 

Retail Writing and Enhancing Marketing Strategies

It can be easy for companies to forget about their product content. Once it goes onto a website, companies often put product content to the wayside. If the information is already there and provides customers with product information, that should be all they need, right? 

Unfortunately, simply having information about a product may not be enough to encourage customer purchasing. Companies must go beyond the information they have to create an engaging, enticing shopping experience. For example, the language a company uses can do much to encourage shoppers to purchase a product. Correct and accurate product information can gain trust among customers. Having an ecommerce content team ensures all content is updated and beneficial to shoppers. 

Boost Visibility With the Right Ecommerce Team

Content creation requires specialized knowledge and an understanding of different audiences. Businesses can find this expertise with the dedicated team of writers and editors at Virtucom Group. Alongside ecommerce content creation, we offer content writing services for companies wanting to enhance their website design and layout. To learn more about how to get started, contact us today.