Regardless of industry, all businesses require properly researched and thoroughly edited content to present their target audiences with accurate and compelling content. Virtucom Group provides content marketing services for clients across an array of industries, including retailers, software providers, and marketing agencies. Our commitment to meticulous research and quality assurance is in large part what enables us to craft different types of digital content for many industries. Learn more about our content creation processes.
Thoughtful Research Leads to More Accurate and Engaging Content
To craft an engaging piece, our writing team researches the client and the industry. We attend interviews with clients and create style guides for each, considering verbiage they would or would not like to use, the states or regions they wish to target, and specific formatting for their names and certain products/services.
We also learn the tone they want to convey, which may be different for some types of content. For example, adopting a more casual, light-hearted tone for blogs and an informational tone for landing pages. This guidance provides a basis for all content, ensuring a uniform tone even as multiple writers create content for the same client.
Most importantly, we learn the keywords most relevant to the client’s target audience to increase their presence on search engine results pages (SERP).
The focus for research differs depending on the type of content. With landing pages, we stick closely to the client’s website, seeking external sources to expand on the topic and incorporate more relevant keywords. We also examine pages from similar clients in the industry that rank well, gaining inspiration while ensuring the content is wholly unique.
For blogs, we look to the industry for guidance on each topic. Our goal is to help clients become thought leaders in their industries, so we use only the most reliable sources for insight. Writers are instructed to avoid Wikipedia and similar sources, instead relying on established sources not considered competitors of the client.
Proofreading Embedded into the Writing Process
While proofreading is an important part of the editing process, Virtucom Group also stresses proofreading among writers. After completing the draft, writers must go through the piece to not only identify spelling and grammatical errors but also make the piece more reader-friendly. Steps to increase the readability of the piece include:
- Breaking up content into different sections with headers or bullet points
- Eliminating passive voice in favor of active voice
- Employing a mix of short with some longer sentences for coherency
- Using clear language and explaining technical terms to make content more accessible to a wider audience
Standardized Content Editing for Quality Assurance
A formal editorial process sets Virtucom Group apart from others offering content marketing services. We ensure an editor sees every piece before delivery to our clients to enhance quality assurance. Editors review content not only for spelling errors and grammatical mistakes but also for formatting issues and verbiage that disagrees with client-specific guidelines. They may also tweak content for further readability.
Businesses may wonder if a few typos here or there will truly impact their digital content, but our content editors know this isn’t a risk worth taking.
Content editing isn’t just important because disorganized content diminishes trust among readers. Error-laden content is more susceptible to being penalized by Google, lowering the page’s rank or preventing your target audience from finding it altogether. For industries subject to more stringent guidelines, such as healthcare or legal, typos can land businesses in hot water, needing to pay hefty fines.
Finally, an additional proofreader reviews the piece before delivery. This third measure ensures even the most challenging assignment is delivered virtually without error.
Trust Content Marketing Services From Virtucom Group
Accurate, fact-based content presented coherently and without error can help your business or clients stand out, even in oversaturated markets. The dedicated team of content strategists, writers, and editors at Virtucom Group wants to help you craft content that engages your audience and leads to more conversions. Contact us today to learn more about how we can meet your content creation needs.
Virtucom Group 