In any new content partnership, one of the biggest obstacles to overcome is getting on the same page. All minds have to come together to lay out branding requirements, tone preferences, desired topics, and many other crucial details. For many SEO agencies, outsourcing content creation to a trusted partner (like Virtucom Group) is often a viable solution. Here, we explain how our content creation partnerships can help SEO agencies navigate their trickiest accounts, whether clients are picky about wording or topics are too complex for in-house teams to handle.
Overcome Challenges When Onboarding New Clients
When SEO agencies acquire new clients, the working relationship usually begins with researching and planning a well-thought-out campaign. Recommending new blog post ideas or adding landing pages is the easy part – things can get challenging pretty quickly if the content team and client are not seeing eye-to-eye. Especially at the beginning of a new contract, revisions may seem endless, and agencies might be receiving more negative feedback than positive about the writing style, word choices, etc.
To help marketing agencies launch successful SEO campaigns, Virtucom Group provides content creation partnerships that support our clients in various ways, such as:
- Developing detailed style guides that clearly define content requirements
- Participating in live meetings with agencies and their clients
- Providing ongoing training for our writers and editors, who are dedicated to the client’s account
- Scaling production teams with ample writers and editors to meet agency quotas
New content clients need to feel supported by their SEO agency. But oftentimes, companies lack the internal resources to stay on top of revising older content, plus creating new content at the same time. This is where Virtucom Group comes in. Serving as an extension of many SEO agencies’ internal resources, we are one of the most trusted content creators in the industry. Our team provides the extra attention all of your agency’s accounts need to feel that their SEO investment is worthwhile.
Case Study: Helping an SEO Agency Launch 5 Major Campaigns in Q1 Alone
At the beginning of 2024, one of Virtucom Group’s agency clients approached us with a challenge. The agency had just acquired five new, major accounts, and it needed our help to create custom SEO content for ongoing campaigns. In total, roughly 50 pieces of content would be needed every month to fulfill the agency’s obligations. Because these new clients are considered top-tier for this agency, it entrusted the time-tested services of Virtucom Group to handle white-glove content creation for blog posts, landing pages, location pages, and category/product content.
When learning of these assignments, Virtucom Group immediately put a dedicated writing and editing team in place. Consistency is crucial when working on long-term content campaigns, so we take the time necessary to thoroughly train each team member. Our goal is for all content to sound like it came from the same authoritative place – no matter which individuals worked on the piece. We ensure to hit on areas like the following in each training session:
- Most recent SEO guidelines for formatting, word count, etc.
- The client’s preferred wording, tone, and other writing style considerations
- Incorporating keywords in the most effective manner
- Where readers are at in their consumer journey and how to write to best answer their questions
For the duration of Q1 in 2024, Virtucom Group not only produced valuable SEO content but also supported our agency client in satisfying – and impressing – their newest accounts. We participated in a variety of kick-off calls to discuss each client’s specific branding and marketing schemes, plus any do’s and don’ts that would apply to future content. We completed several rounds of revisions to incorporate all of the client’s initial feedback, which was also added to style guide documents for the content team’s future reference. Our agency client is highly appreciative of the high-touch attention we’ve paid to these accounts, and the projects will continue throughout the remainder of 2024 and beyond.
Ease Your Agency’s Pain Points with Virtucom Group
When SEO agencies need content creation assistance, getting started with Virtucom Group is as simple as a phone call. Speak with our team today to learn more about SEO content creation and other custom writing and editing services. We’ll discuss your exact needs, provide pricing information, and handle any necessary paperwork before getting your projects started. Contact us today to schedule a free consultation.
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