You know the goal of content marketing – to draw interested visitors to your website and motivate them to buy your products or services. You know the basics of SEO, and you have a strong call to action. Your site looks great, and not to brag, but you know your content is well written. But does it present your brand as likable?
Continue reading “Is Your Brand Likable? 5 Tips For Personable Content Marketing”
When you’re given a content writing assignment, your main goal might be to gather as much information on the relevant topic as possible before weaving that information into a cohesive piece. But it’s also important to first identify who exactly it is you’re writing to. Knowing your audience and writing content for their needs is one of many ways to maximize the effectiveness of your work. How exactly does one go about doing this? Read on for a few tips on how to tailor your writing for your reader.
Continue reading “The Key To Effective Content Writing? Know Your Online Audience”
You’d be hard-pressed to find a business these days that doesn’t have a website. That said, not all sites are created equal. What makes a great site? Sleek, modern graphics, rich video content and high-definition images may come to mind, as well as intuitive navigation and an accessible design. While these are all important, the content that populates your website is equally as crucial in ensuring its success.
Continue reading “Content Writing Crash Course: A Guide To Great Content For Your Website”
The clock strikes 8 in the morning, daily objectives are set, unread emails are sorted – it’s time to hunker down and begin the workday. You start off strong for the first hour and a half, fresh from a good night’s sleep. But as the day progresses into the 11 o’clock hour, you feel yourself starting to wind down. You chalk it up to caffeine withdrawal, but have you ever considered that your body is trying to tell you something?
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Creating an online shopping experience that yields repeat customers involves more than just product content alone. Try boosting your e-commerce site with a little something extra: category content. By definition, it’s as simple as it sounds – short, informative copy located on the category level of your website that centers on a particular assortment. As consumers browse your site, this copy gives them a greater understanding of the products or services offered in each general category, helping them find exactly what they’re looking for while strengthening your online presence.
Continue reading “The Smarter Assortment: 5 Strategies for Effective Category Content”
Creating an online shopping experience that yields repeat customers involves more than just product content alone. Try boosting your e-commerce site with a little something extra: category content. By definition, it’s as simple as it sounds – short, informative copy located on the category level of your website that centers on a particular assortment. As consumers browse your site, this copy gives them a greater understanding of the products or services offered in each general category, helping them find exactly what they’re looking for while strengthening your online presence.
Continue reading “The Smarter Assortment: 5 Strategies for Effective Category Content”
There are many ways to make your website copy stand out. Whether you’re carefully selecting and naturally incorporating keywords related to your organization’s industry or simply ensuring the use of unique content, the methods with which you can enhance your website’s SERP standing are seemingly endless. One such manner that is often overlooked and is nonetheless crucial to a great content marketing strategy is the creation of evergreen content.
Continue reading “Keep Your Website Copy Alive with These Evergreen Content Writing Tips”
Let’s face it: word of mouth only travels so far nowadays. In the age of digital marketing, the key to any successful business is having a solid online presence. Every day, potential customers take to search engines to discover local shops, restaurants, services and more. Whether they’re looking for a new tasty takeout place to try on a Friday night or searching for deals at the various car dealerships in their area, it’s essential for prospective clients to come across your company, and ideally, within the top search results. This is where location pages come into play.
Continue reading “Help Customers Find You: Add Location Pages To Your Digital Marketing”
Regardless of the industry in which you work, persuasive copy is required to sell products or services. Good copy strikes a balance between in-depth fact and compelling language – a balance that any content writer is always striving to attain. But it’s an art that is difficult to perfect, especially when working within tight character or word count restrictions, which are almost always at play when it comes to strategic copywriting.
Continue reading “Writing Great Content: 9 Ways to Reduce Character and Word Count”
You send out e-mails, develop newspaper ads and dispatch newsletters daily. With the multitude of available marketing communications in the ever-growing e-commerce universe, it’s important to consider new ways to reach consumers that are both productive and intuitive. As a growing form of content marketing, blogging is yet another helpful tool to keep in your back pocket; it not only builds existing customer relationships, but attracts new customers as well. Whether you’ve begun the foray into the wonderful world of blogging or are merely weighing the pros and cons of incorporating a blog into your content marketing strategy, it’s vital to understand the who’s, what’s, when’s and how’s of blogging in order to increase sales and strengthen customer relationships.
Virtucom Group