Creating new marketing materials can take a lot of effort – from brainstorming great ideas to researching topics to writing and finally promoting the content. Repurposing content is one way to get more bang for your buck, and there are many ways to do it. You could create several different forms of content, such as a blog post, an infographic, a video and a podcast all on one topic, or you could take several blog posts and turn them into an ebook.

When it comes to writing ebooks, you don’t have to start from scratch. Let’s take a step-by-step look at how to turn blog posts into an ebook.

Continue reading “The Ultimate Sales Blog Strategy: Ebook Writing Using Repurposed Content”

Car dealerships are intentionally built to attract attention – from sprawling lots to colorful banners. Your brick-and-mortar auto store may be easy to spot, but how visible is your dealership’s online presence? Make sure your auto store is just as easy to find online as it is in person by creating an automotive blog. A high-quality, regularly updated blog offers a host of benefits for car businesses both large and small. Keep reading to learn why you should consider building an automotive blog for your car company’s content marketing strategy.

Continue reading “Craft A Compelling Automotive Blog: Blogging For Car Dealerships”

A lot of businesses are in the same boat when it comes to their content marketing strategy. They understand the general points of inbound marketing and how it functions, but in practice, it often feels as if they’re just blindly casting their fishing line into dark water and hoping for bites.

Continue reading “3 Necessary Tools For Your Content Marketing Strategy”

Every time you hyperlink to another website, you’re not just citing a source. You’re actually doing them a favor, whether you mean to or not. A big part of optimizing your post for SEO is understanding how to get other pages to start doing favors for you, too.

Continue reading “8 Great Content Tips to Increase Backlinks to Your Sales Blog”

When you think about content marketing, your first thought is probably blogging. On average, companies that blog attract 55% more website visitors, receive 97% more inbound links and have 434% more indexed pages. And those stats add up to increased conversion rates, better brand recognition and a higher rank on the SERP, all of which are essential to standing out in a crowded marketplace.

Continue reading “The 5 Most Efficient Steps To Building Your Sales Blog Strategy”

Whether your university has been sewn into the fabric of your community for over a century or your K-12 private school is just gaining traction in the surrounding areas, attracting students to your educational institution is a competitive process. To increase enrollment, you need a proven inbound marketing strategy that helps your school stand apart from other institutions.

Continue reading “Why An Academic Blog Is Needed For Your School”

No matter what your industry is, if your business has a blog, your end goal is likely to increase your sales. Does that mean the blog posts you publish should sell your product? No. I’ll explain.

Continue reading “Why The Best Business Blogs Aren’t Sales Blogs”

Competition: It’s great for free market economies, NFL games and sales teams, but it’s not so great when it comes to targeting keywords for your business’s inbound marketing campaign. Only 10 lucky pages make it to the first page of a search engine’s results, and when you consider that the term “competition” delivers more than 1 billion page results, the odds are overwhelmingly not in your favor.

Continue reading “Compete For Keywords And Rank: 4 Smart Tips For Blog Content Writers”

It’s no secret that blogging can play a key role in attracting traffic to your website, but it can be tough figuring out exactly how to get people to read your blog. One often overlooked blogging technique that can easily boost your sales blog’s ROI is the blog series.

Continue reading “5 Great Reasons To Use A Blog Series To Drive Traffic To Your Sales Blog”

You’re catching up on industry news, and suddenly everyone is talking about a big event, a brand-new idea or some other newsworthy subject. And we mean everyone. You can’t look at your social media feed or check business blogs without stumbling over content on trending topics.

You’d like to get in on the discussion, but you have a huge content to-do list that you can’t afford to fall behind on. By the time you’re ready to talk about #nextbigthing, it’s already #oldnews. If you’re wondering how to ride the rising tide of trending topics, keep reading to learn more about how to balance current trends with your content marketing calendar.

Continue reading “Use Your Content Marketing Calendar For Trending Topics In Business Blogs”