According to HubSpot’s 2015 Blogging Frequency Benchmark report, companies that published 16 or more blog posts per month generated approximately 3.5 times more organic traffic than those who published just 0 – 4 monthly posts. In order to churn out more than 15 blog posts a month, your business needs a system for managing content. A blogging calendar, or editorial calendar, can help keep you and your team on schedule, so you can continue publishing a high volume of great content on a regular basis.

Continue reading “4 Expert Tips For Developing An Efficient Blog Schedule”

You’ve spent a significant amount of time and other resources to develop your business blog – from developing a blog strategy that’s focused on your company’s goals to brainstorming topics and creating a content calendar to writing a bank of blog posts and scheduling them for publication. But, you’re not done yet. All of the hard work you’ve done won’t yield the results you’re looking for if no one reads your blog posts. Promoting your blog posts on social media platforms, such as LinkedIn, is an essential part of a smart inbound marketing strategy.

Continue reading “How To Get People To Read Your Business Blog On LinkedIn”

How can you drive traffic to your site and position your brand in front of as many eyes as possible? The answer seems shockingly simple: high-quality, engaging blog posts. But creating blog content that’s clickable is not always so easy. Blogs can quickly become tired domains, packed with re-hashed ideas and yawn-provoking content. So, how do you step out of the blogging slump, or if you haven’t started blogging yet, make sure you never stumble into the slump in the first place?

Continue reading “10 Different Types of Blogs to Enhance Your Content Strategy”

In an industry dominated by HGTV and chain retailers, how can you make your construction or home renovation business stand out? The answer: creating a home renovation blog. You might be thinking that forklifts and windows aren’t compelling enough to write about online – but they certainly can be with dedication and the right techniques.

Continue reading “How A Content Marketing Strategy Can Fix Your Home Renovation Blog”

By now, there’s little need to argue that content marketing is effective. After all, 90% of businesses market with content, and content marketing leaders attract 7.8x more traffic than their competitors.  Unfortunately, content marketing isn’t easy. Research from the LinkedIn Technology Marketing Community found that 51% of those surveyed considered finding time for content creation to be their main challenge.

Continue reading “Need Content Writers? Choosing From In-House, Freelance And Content Writing Services”

By now you’ve probably heard of SEO (search engine optimization), and your company is ready to jump on board. The task might seem daunting at first – and although it does require a lot of time and work – rest assured that you don’t have to be a tech genius or know how to code in order to optimize your blog. Even though Google’s algorithm is complicated by nature, researchers and data analysts work continuously to figure out what works, so that you can apply it to your own website when writing content.

Continue reading “5 Great Tips To Optimize Your Business Blog For Google”

If you’re new to blogging or don’t have a dedicated blog editor, you may rely on your own self-editing skills when publishing new posts. Even with limited resources, you can still produce quality blog posts free from spelling, grammar and factual errors. Here are a few ways to elevate your content during the blog editing process.

Continue reading “8 Pro Blog Editing Tips For Content Writers”

Creating new marketing materials can take a lot of effort – from brainstorming great ideas to researching topics to writing and finally promoting the content. Repurposing content is one way to get more bang for your buck, and there are many ways to do it. You could create several different forms of content, such as a blog post, an infographic, a video and a podcast all on one topic, or you could take several blog posts and turn them into an ebook.

When it comes to writing ebooks, you don’t have to start from scratch. Let’s take a step-by-step look at how to turn blog posts into an ebook.

Continue reading “The Ultimate Sales Blog Strategy: Ebook Writing Using Repurposed Content”