With the advent of the Internet and rise of new technologies, buying behaviors shifted, igniting the inbound marketing movement. Instead of being prospected or sold to, today’s buyers prefer to research and compare options online before making a purchasing decision. By identifying your typical customer’s path to purchase – or buyer’s journey – and creating relevant, helpful content to add value at every stage, you can help move prospects from awareness to consideration to a justified, final decision.

Continue reading “Understanding Your Customers’ Purchase Path And The Buyer Persona”

You’ve just crafted an exceptionally readable and relatable post for your sales blog – complete with a clear opening, a value-packed middle and a compelling conclusion. If this is where your post ends, you’re missing the most critical element of your blog strategy – I’d even go so far as to say, you’ve missed the point of maintaining a business blog. Including a call-to-action (CTA) that guides the visitor to one of your content offers is a crucial step in turning the casual visitor into a lead.

Continue reading “What’s A Sales Blog Without A Content Offer?”

You – yes you – could be sitting on a treasure trove of marketing assets. Perhaps you put them on display, but over time, you failed to notice their potential behind a dust-covered frame. Or perhaps you created well-conceived marketing resources, but forgot they ever even existed. Either way, your marketing materials, such as e-mails, blog posts, website content, videos and images, are invaluable tools that can help drive traffic to your site when successfully employed.

Continue reading “Get People To Read Your Blog: Understanding Rented and Owned Marketing Assets”

Over the past two decades or so, most major businesses have developed their own blogs, and for good reason: Blogging is an indispensable long-term marketing tool that can direct traffic to your website, establish your brand as an authority in your field and help to identify promising leads, thus boosting conversions. So it’s clear that, if you want your business to grow, blogging should probably be incorporated into the mix. But with the creation of a business blog comes a number of finer points that must be considered before the content hits the eyes of the public:

Continue reading “How To Perfect Your Content Marketing Strategy On 3 Social Platforms”

If you’re involved with a tourism organization, you probably already know that the industry is booming. Case in point: TripAdvisor’s insights indicate that 69% of global travelers intended to try something new in 2016. With that in mind, what can you do to make sure that your travel and tourism business gets a share of that growth?

Continue reading “How To Develop A Content Writing Strategy For Your Tourism Blog”

We’ve all been there. You need to publish a blog post, and you’ve known it for a while. But when you sit down to start, the words won’t come and you’re left staring at a blinking cursor with a deadline looming. Unfortunately, you’ve found yourself among the legions of those who’ve suffered from writer’s block.

Continue reading “Writer’s Block? 10 Pro Tips From a Content Writing Service Company”

The art and science of writing blog posts gets analyzed in countless ways. From blog formats to titles that help your post rank to the use of keywords, there’s seemingly no end to the details that go into writing a great blog post that accomplishes your goals.

Continue reading “Your Business Blog Should Cover Newsworthy Events? Here’s Why”

The inbound marketing world was all atwitter back in 2014 when Matt Cutts – the former head of Google’s web spam team – made headlines with his post, The decay and fall of guest blogging for SEO. With this sentence, “So stick a fork in it: guest blogging is done,” Cutts sent shockwaves through the blogging stratosphere. Cutts presented a compelling argument – guest blogging had devolved. Once an admirable practice, guest blogging had quickly attracted spammers who pushed forward a minimum quality of work stuffed with backlinks in order to improve their page’s ranking.

Continue reading “3 Guest Blogging Benefits For Content Writers”