You’re catching up on industry news, and suddenly everyone is talking about a big event, a brand-new idea or some other newsworthy subject. And we mean everyone. You can’t look at your social media feed or check business blogs without stumbling over content on trending topics.

You’d like to get in on the discussion, but you have a huge content to-do list that you can’t afford to fall behind on. By the time you’re ready to talk about #nextbigthing, it’s already #oldnews. If you’re wondering how to ride the rising tide of trending topics, keep reading to learn more about how to balance current trends with your content marketing calendar.

Continue reading “Use Your Content Marketing Calendar For Trending Topics In Business Blogs”

With virtually endless amounts of medical information on the web, it can be hard for regional health networks and small practices to get noticed. But it’s not impossible, especially when you invest in optimizing your company’s healthcare blog.

According to the Spark Report, research shows that one out of every two adults who own a smartphone use it to find health information. As they search the Internet for their pressing medical concerns, will your brand be on their radar?

Continue reading “The 8 Most Important Content Development Tips For Your Healthcare Blog”

Why does it matter if your business blog has high-quality content? The simple answer: your potential prospects and customers demand value. If your goal is to attract more visitors to your website, then providing value should be your top priority as you plan out your blog posts and content offers.

Continue reading “Top 2 Reasons To Write Business Blog Posts That Provide Value”

Your business has been blogging for a while now. You’ve developed a solid brand identity and amassed a dedicated following. But you’re realizing that you just don’t have the time or staffing support to maintain a consistent blog calendar anymore. You’ve begun to consider outsourcing your blogging needs to a content creation firm, but you’re concerned that outside blog writers won’t be able to write as well or with the same insights as someone from your own company.

Continue reading “Hire Content Writers Who Can Write For Your Brand Persona”

Quality content writing services can be hard to find. Whether you’re writing targeted content pages, blog posts, category content or product content, cutting down on superfluous words and phrases can help your company stand out from the pack. By recognizing common writing pitfalls and reworking sentences, you’ll be well on your way to creating engaging, concise content. Here are five ways to trim and polish your content writing to keep customers coming back.

Continue reading “Are You Driving Customers Away With Your Content Writing?”

In the past decade, the rise of social media has totally revolutionized the way products and services are browsed, researched and eventually purchased. Accordingly, businesses have had to educate themselves on how to take advantage of social media, so they’re not left in the dust by more tech-savvy competitors.

Continue reading “A Handy Guide To The Art of Social Media Content”