Why does it matter if your business blog has high-quality content? The simple answer: your potential prospects and customers demand value. If your goal is to attract more visitors to your website, then providing value should be your top priority as you plan out your blog posts and content offers.
Continue reading “Top 2 Reasons To Write Business Blog Posts That Provide Value”
Your business has been blogging for a while now. You’ve developed a solid brand identity and amassed a dedicated following. But you’re realizing that you just don’t have the time or staffing support to maintain a consistent blog calendar anymore. You’ve begun to consider outsourcing your blogging needs to a content creation firm, but you’re concerned that outside blog writers won’t be able to write as well or with the same insights as someone from your own company.
Continue reading “Hire Content Writers Who Can Write For Your Brand Persona”
In our first taxonomy blog, we discussed the basic ideas behind website taxonomy. Here’s a quick refresher:
Continue reading “Website Taxonomy Vol. II: How To Craft A Taxonomy That Works”
“Taxonomy” doesn’t sound like a word that lends itself to easy explanation, but it’s actually quite simple to understand – and it’s fundamental that you do understand the importance of website taxonomy if you’re keen on creating an effective, user-friendly website. In case you’re not in the know, read on, and we’ll teach you the basics.
Black Friday brings to mind long lines and shoppers heading to the mall before the sun comes up, but as an online retailer, you know that’s only half the picture. There’s no doubt that getting your SKUs online before Black Friday needs to be a top priority in late summer and early fall. And while it’s true that you can hurriedly publish unaltered vendor data, you’re missing out on a host of benefits that curated product data can deliver. To make the most of Black Friday 2017, you’ll need to ensure that not only are your SKUs online before the big day, but that all of your product data is accurate, well-organized and complete. Read on for your e-commerce product data management to-do list for this year’s Black Friday SKUs.
Continue reading “Black Friday Is Coming: Are Your SKUs Online?”
Quality content writing services can be hard to find. Whether you’re writing targeted content pages, blog posts, category content or product content, cutting down on superfluous words and phrases can help your company stand out from the pack. By recognizing common writing pitfalls and reworking sentences, you’ll be well on your way to creating engaging, concise content. Here are five ways to trim and polish your content writing to keep customers coming back.
Continue reading “Are You Driving Customers Away With Your Content Writing?”
In the past decade, the rise of social media has totally revolutionized the way products and services are browsed, researched and eventually purchased. Accordingly, businesses have had to educate themselves on how to take advantage of social media, so they’re not left in the dust by more tech-savvy competitors.
Continue reading “A Handy Guide To The Art of Social Media Content”
It’s hard to miss recent headlines about the headaches open online marketplaces can cause for e-commerce retailers. While most companies keep a careful eye on the product data acquired from vendors and sold directly through their websites, it’s not uncommon for third-party product information to be excused from such rigorous standards. You might ask, who regulates the quality of information provided by these third-party sellers? Unfortunately, the answer is often no one, and that can cause serious problems.
Continue reading “Who’s Minding Your Reputation? The Risks Of Third-Party Product Data”
You know the goal of content marketing – to draw interested visitors to your website and motivate them to buy your products or services. You know the basics of SEO, and you have a strong call to action. Your site looks great, and not to brag, but you know your content is well written. But does it present your brand as likable?
Continue reading “Is Your Brand Likable? 5 Tips For Personable Content Marketing”
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