What CEOs Can Learn From Alabama’s Rise To The Top Of The College Football Rankings

Roll Tide! By now, you’ve probably seen the highlights of the Alabama Crimson Tide squeaking past the Georgia Bulldogs in the College Football Playoff National Championship game to claim the top spot in the NCAA college football rankings.

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A Copywriting Agency Can Do It All – Except This

It’s already clear to you that your business needs content development services to support sales and marketing efforts. Maybe your team is overburdened and doesn’t have the time it takes to put forth effective and consistent content pieces. Or, perhaps time isn’t the issue, but instead your team lacks the skills needed to keep informative and interesting posts rolling out the door. It can sometimes seem like writer’s block is waiting around every corner, even when small content battles are won.

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The High Cost Of Cheap Product Data Feeds

Like most retailers, you prize efficiency. You’ve explored a number of ways to save time and money, and data feeds are on your radar, whether you use them today or have considered doing so in the future. Product data feeds provide fast, easy access to product information at low prices, making them a compelling option for your e-commerce site.

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Easy As 1, 2, 3: How To Buy Content Development Services

Once you’ve made the decision to outsource your content writing services and have selected a copywriting agency, the hard part is over. Now all that’s left is to place your order. As long as you’re prepared to give your copywriting team some background information about your business, some source material and some direction, they can start producing quality content for your website in no time. Keep reading to learn more about what your writing team needs to deliver top-notch content development services.

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Here’s Why We Had To Start Selling Content Writing Services

While the Internet got its start over 50 years ago, it wasn’t until the mid-1990s that it entered the mainstream. Today, there are over 286 million Internet users in the United States, according to a recent report from Statista. As the population gravitates toward the World Wide Web at growing rates, the way your business attracts and converts customers must adapt to accommodate ever-changing buying behaviors.

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Ditch Your Content Writers If They Don’t Have These 8 Traits

Business blogs have proven indispensable to a number of brands around the world. That’s why 81% of marketers planned to increase their use of blog content in 2017. But while blog posts are powerful tools for lead generation and brand building, your blog content will only go so far if your writers aren’t up to par. Keep reading to discover eight critical skills that all the best content writers have in common.

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Why Expert Writers Always Spy On Competitors’ Business Blogs

When’s the last time you peeked your head out to see what the neighbors next door, kitty-corner and across the street were doing? Perhaps one’s mowing the lawn and someone else down the block is tossing back an ice-cold tea and relaxing on a porch swing. While you may not be in direct competition with your neighbors, it’s still important to check in from time to time in order to keep up with the goings-on and gossip of the neighborhood – and the same goes for creating business blogs.

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Pass or Fail? Learn How to Rate Your Content Writing Services Provider

Previously, we discussed how to tell if the copywriting agency you’ve hired is delivering results, and one quintessential way to rate your current content agency’s performance and marketing effectiveness is to use a scorecard. But before you can determine a content marketing agency’s effectiveness, you have to outline your own business goals. Keep reading to learn how to create an effective content partner scorecard.

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