By the end of this month, nearly 100,000 people will have searched “staffing agency” on Google, Bing or Yahoo. That means that by the end of 2018, your industry will have been searched well over 1 million times.
Continue reading “The 2-Part Content Strategy Staffing Agencies Need To Compete In 2018”
When you fail to plan, you plan to fail.
On Super Bowl Sunday, the Philadelphia Eagles were awarded the Vince Lombardi Trophy, and your favorite commercials received accolades on Twitter. This year marked the first #BrandBowl, in which brands vied for the highest amount of Twitter activity during the game.
A good business doesn’t just appeal to their current customers, they try to attract new customers, too. But attracting new customers requires content backed by careful thought and strategy – and a solid content strategy takes time. In fact, the majority of B2B marketers meet with their team as often as possible, getting together weekly or even daily to discuss their strategy for strong content development.
Continue reading “End the Strategy Struggle – Buy Content Writing Services”
In the world of content marketing, we talk a lot about audience engagement. We ask how to best use the latest social media platforms and how to personalize experiences. We try to measure engagement with our content in all sorts of ways, like social shares, e-mail open rates, comments and conversions. It’s easy to get lost in new technologies, trends and metrics that are said to be the next best way to get your target audience to engage with your brand.
Continue reading “The Best Content Writers Use This Secret Weapon To Engage Audiences”
Yesterday, The Bon-Ton Stores president and CEO Bill Tracy announced the closing of 47 brick-and-mortar stores – nearly 20% of its retail locations – as part of a restructuring plan announced in November of last year.
Continue reading “Avoid Your Own Retail Apocalypse With A Winning E-Commerce Content Strategy”
You asked your employees to start blogging for your company, and the first thing you heard was:
Continue reading “Why Buying Content Writing Services Beats Coercing Your Employees Into Blogging”
What’s more interesting to read about: an in-depth piece on tax law or which film won Best Picture at the Academy Awards? Unless you’re a CPA or someone who absolutely loathes cinema, you probably picked the latter. However, what would you say if we told you that you could combine both topics into a compelling, relevant and trending blog post?
Continue reading “Think Fast To Ignite Your Content Development Strategy With Topical Blogging”
At 9:00 p.m. tonight, President Trump will take the stage before Congress and deliver his first State of the Union address. The speech is a tradition as old as our nation itself, originating in Article III of the Constitution, which declares that the President “shall from time to time give to the Congress information of the state of the union, and recommend to their consideration such measures as he shall judge necessary and expedient.”
Continue reading “Who Knew Typos Would Take Center Stage At The State Of The Union?”
Words mean things. It sounds simple, but it’s true, and it’s something we forget all too often in a world of buzzwords and marketing slogans.
Continue reading “Little White Lies Content Writers Tell To Get You To Buy Articles”
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