In today’s highly competitive staffing and recruiting field, how can your agency stand out from the crowd? A robust blog, packed with the content that your two distinct audiences are looking for, can be a way to gain an advantage over other staffing firms.
Continue reading “How To Blog Strategically To Sell Your Staffing Agency Services”
Current headlines about the woes of brick-and-mortar retail stores in 2017 and 2018 are hard to miss. A recent article from the U.S. News and World Report lists several retailers planning to close physical store locations nationwide due to consumer shopping habits heading increasingly toward online retail, including well-known names like Gap, Banana Republic, Macy’s and Sam’s Club. Indeed, while traditional retail storefronts are closing left and right, online and non-store retail sales are expected to rise 10-12% in 2018, according to the National Retail Federation’s 2018 economic forecast.
Continue reading “The Hard Truth About Software Solutions And Product Data Management”
Times change – and Google does too. Last week, we summarized some of the most noteworthy changes that Google’s search engine results page (SERP) has seen over the past several years. Now, we’ll explain the steps you should take to overcome the content development challenges presented by these changes.
Continue reading “The Google SERP Changes In 2018 You Don’t Want To Miss: Part II”
Welcome to the most recent edition of Tuesday Newsday, where you can find a roundup of what’s new in digital marketing, social media and content. Continue reading to find out how DNA testing could be the next big thing in marketing, how an NBA team increased their digital revenue by 300% and which type of referral traffic snagged the number one spot in 2017.
Continue reading “Tuesday Newsday: DNA Marketing, An NBA Team’s Digital Strategy And More”
According to HubSpot research, removing links, including your website’s navigation bar, from your landing pages can improve your conversion rates by up to 28%, at least for middle-of-the-funnel offers. When the main purpose of your landing page is to convert (like when you have a standalone landing page that someone views after clicking on a social media ad), there’s clear evidence that links are a conversion rate killer. But, what about the pages on your website that may have a form to fill out or have another type of call-to-action, but aren’t meant solely to convert (like the pages that describe your products or services or your business’ location)?
Continue reading “Why It’s Smart To Link To The Blog Content You Buy On Your Site’s Landing Pages”
How many readers does your blog have? Is it more than 330 million?
Continue reading “Brands That Buy Blog Content Need a Twitter Promotion Strategy”
It you’ve ever remodeled a kitchen or replaced an old refrigerator after many years of reliable use, you might be familiar with the countless pieces of information you need to consider when making that purchase. Here are just a few:
Continue reading “4 Ways Product Attributes Make Or Break The Purchase Decision”
Imagine a familiar scenario: two patients come to a practice with similar health issues. They each see a different doctor and receive the following feedback.
Continue reading “Cut The Jargon To Create Healthcare Blogs That Deliver Real Value”
Arguably the most important thing to consider during the content development process is how Google will treat your work. And in order to create posts that are seen favorably by Google and therefore placed high on the search engine results page (SERP), you have to follow search engine optimization (SEO) best practices.
Continue reading “The 2018 Google SERP Changes You Don’t Want To Miss: Part I”
Welcome to another edition of Tuesday Newsday, where we give you the low down on what’s happening in marketing and social. Keep reading for can’t-miss updates to keep you informed in the coming week.
Continue reading “Tuesday Newsday: Snapchat Analytics, Instagram Screenshot Alerts and More”
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