While content marketing is a simple concept on the surface (using valuable content to attract buyers and retain loyal customers), we know the ins and outs can be anything but simple.
Continue reading “New Video Series Offers Quick Tips For Achieving Content Marketing Success”
87% of online shoppers consider product content extremely or very important when deciding to buy, according to 2017 research by Salsify.
Continue reading “Consumers Require Unique Product Descriptions – And So Does Your Retail Site”
It’s time for your annual physical again, but your primary care physician moved across the country and isn’t available anymore. How would you go about looking for a new one? If you’re like most of us, you’d turn to your computer or pick up your phone and start typing.
Continue reading “Doctor Near Me? Make Location Pages Part Of Your Healthcare Content Marketing”
Mehmood Hanif is the senior digital marketing strategist at PureVPN – a global VPN provider devoted to online privacy and digital security. In late 2017, Mehmood was involved in creating a cyberstalking campaign for PureVPN to bring attention to this worldwide issue. The campaign ultimately went viral due to Mehmoodâ’s and his colleagues’ digital marketing efforts, and it was written about by several major publications, including Forbes.
Welcome to the latest edition of Tuesday Newsday, your weekly source for what’s happening in the world of content marketing, digital marketing and social media. In this week’s post, Twitter’s CEO divulges his intentions to open up verified accounts to all users and a new study by UMass Dartmouth indicates the most effective social media platforms for the Inc. 500. Plus, can longer meta descriptions actually get you ranking higher on SERPs? Find out below.
Continue reading “Tuesday Newsday: Verified Twitter Accounts, Meta Description Length And More”
Last week we explained how utilizing data in your business blogs can increase readership and even boost social shares by 73%. That’s a compelling argument, and certainly one you should take into account when planning your content.
Continue reading “Data Counts, But You Must Buy Blog Content That Demonstrates Authenticity”
Data wins arguments. Not convinced? Consider this scenario: you’re a senior executive at a medium-size company and one of your employees has scheduled a meeting with you. In this meeting, she requests that the company invest in ergonomic workstations. When you ask her why she thinks this is a necessary investment, she tells you that she’s overheard some employees complaining about uncomfortable chairs and body aches.
Continue reading “How To Boost Blog Post Engagement By 73% Using Data-Driven Content”
It can be a scary thought for retailers: nobody is too big to fail in e-commerce.
Let’s be honest: to the average Web browser, the insurance industry can come across rather boring.
Continue reading “Insurance Blog Content Development 101: Catering To Consumers”
Welcome to this week’s edition of Tuesday Newsday, where we share a few of the latest headlines that are making waves in digital marketing, content marketing and social media. In this week’s post, Google shows you just how much your site’s mobile load speeds could be costing you, NBC turns to AI to find the right ads for each show, Facebook continues to tweak their new feed system and a giant in digital marketing turns to new challenges.
Continue reading “Tuesday Newsday: Mobile Load Speeds Matter, Rand Fishkin Leaves Moz And More”
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