Blog posts can be an effective part of your company’s inbound marketing strategy – but only if the content is getting in front of the right people. When done effectively, sharing blog content with your Facebook followers can help you increase brand exposure, cultivate relationships with customers, gain insight into market research and, ultimately, get more sales.

Continue reading “Brands That Buy Blog Content And Don’t Promote It On Facebook Miss Out”

Apple introduced the iPhone in January of 2007. In 2011, just 35% of the population owned a smartphone, and only a year later, research revealed that one out of two smartphone users relied on their device to research health information.

Continue reading “Does Your Healthcare Marketing Ignore 125 Million Mobile Users?”

For decades, we’ve witnessed how machines could make our lives easier in TV and movies – Rosie the Robot cleaning up after The Jetsons, R2-D2 delivering Luke’s lightsaber at a crucial moment in Return of the Jedi and the T-800 returning to save John Connor in Terminator 2: Judgment Day come to mind (we’ll just skip over its role in The Terminator for now). Today, we carry a tablet or smartphone in our bag that can access the Internet to tell us the weather and news in an instant, and it knows when our close friends are in a picture thanks to AI.

Continue reading “Content Bots Need Not Apply – Why Robots Can’t Replace Human Content Writers”

Your favorite cosmetic brand just came out with a new matte lipstick, but before you make the daring decision to purchase a shade online without trying it on first, you need to know if it’s worth the hype. When sifting through reviews, whose opinion is going to hold the most weight – @luv4allthingsbeauty799’s or Kandee Johnson’s, a renowned makeup artist who publishes tutorials and beauty hacks on YouTube and has been nominated for a Teen Choice Award for her work?

Continue reading “Upgrade Your 2018 Content Development Strategy With Influencers”

To fully capitalize on your content marketing strategy, you must use the power of storytelling. As the third step in their framework of seven building blocks, Content Marketing Institute necessitates incorporating storytelling as part of a successful content marketing approach.

Continue reading “Why You Should Add Visual Storytelling To Your Content Marketing Campaigns”

Fun fact: As of September 2017, Instagram has more than 800 million active users. Of that massive number, more than half – about 500 million – use Instagram daily. So, if you’ve ever been in doubt of Instagram’s importance in the grand scope of social media, it’s time to put that hesitation to rest.

Continue reading “How To Make The Blog Content You Buy #Instafamous”

To the average person, the topic of insurance can often be mundane and confusing. It doesn’t matter whether it’s life insurance, auto insurance or product liability insurance, the ins and outs of legal data can be hard to grasp. Who wants to read about premiums and deductibles? Maybe you do, but your target audience probably doesn’t.

Continue reading “Boring Blog? 5 Tricks That Insurance Companies Use To Transform Yawn-Worthy Content”

When your business is part of a saturated industry that’s inundated with similar products and services, it can be difficult to break free from the pack, especially if you’re competing for the same audience. Fortunately, high-quality, strategy-backed content, when utilized effectively, has the power to put your business at the top of search engine results. Here are five types of content creation strategies for businesses in hypercompetitive industries.

Continue reading “Become The King Of SERP With These 5 Types Of Content Writing Services”