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You’ve got a business blog with content that has all of the right keywords in place, but something seems amiss. The traffic to your site is steady, but visitors aren’t sticking around or clicking on other pages. If this describes your situation, it’s time to get serious about audience engagement.

Continue reading “The Ultimate Guide To Increasing Audience Engagement With Your Blog”

Think back to when your company first started growing its social media presence. You probably created a Facebook page or a LinkedIn account first, and then added Twitter or Instagram to your strategy soon after. Perhaps someone suggested Pinterest, but you ultimately decided it wasn’t a good fit for your specific industry – especially if you’re a B2B business. After all, only the retail, home, food and wedding sectors perform well on Pinterest, right? Well, new stats suggest it might be time to re-think that decision.

Continue reading “Get Pinning: A Complete Guide to Promoting Blog Content on Pinterest”

More than 10 years ago the American Bar Association highlighted the importance of blogging as an essential marketing strategy for law firms in their publication, Law Practice. Today that claim still rings true, because high-quality content doesn’t just establish a firm’s authority and expertise. It also provides ways for lawyers to communicate services more effectively and increase their exposure on search engines.

Continue reading “Tackle Sensitive Topics With 4 Tips For Defense Attorneys’ Legal Blogs”

Clear and concise communication is the key to any business relationship. That’s even more true for copywriting agencies and their clients, because crossed wires can have serious repercussions.

Continue reading “5 Secrets For Getting The Results You Want From Outsourced Content Writers”

In 2018, it seems like everyone wants information in an instant. We walk around with smartphones in our pockets that are capable of answering virtually any question we can think of within seconds. With this in mind, it’s reasonable to assume that a long-form piece of content just wouldn’t cut it in today’s impatient society. But, if you think this way, you’d be wrong. In fact, in recent years, more and more businesses are having their eyes opened to the benefits of long-form content development.

Continue reading “Digging Deeper – How Long-Form Content Development Achieves Results”

Is your website bogged down by old or poor-quality content? It very well could be – but you might not know it.

Continue reading “The Ultimate Blog Audit Checklist For Your Content Development Plan”

I’m handy around the house, but not in the way my dad is. I swear that man can fix anything. Growing up during the technological revolution we’ve experienced over the past 30 years, I’m one of those people who will go straight to the Internet to find the “how-to” information I need to cross off items on my to-do list.

Continue reading “Lights, Camera, (Call-To-)Action! Learn How To Market Your Blog On YouTube”