New Year, Same Ecommerce Strategy, Same Problems

If 2019 was your company’s best year in ecommerce ever, congratulations. But if you fell short of goals for revenue, traffic, and new customers, this is the perfect time to ask why. Take it from us – there’s a good chance it comes down to your ecommerce strategy.

“Most retailers know the challenges they are facing, but don’t have the time and/or bandwidth to develop a process that will help solve their problems right away,” says Dominick Musolino, Director of Operations for Virtucom Group. -“That’s when we can help.”Continue reading “New Year, Same Ecommerce Strategy, Same Problems”

Black Friday 2019 Is Coming: Are Your SKUs Online?

Black Friday brings to mind long lines at the mall, but that’s only half the picture. For e-commerce retailers, getting your SKUs online before Black Friday needs to be a top priority in late summer and early fall. And while it’s true that you can hurriedly publish unaltered vendor data and copy, you’re missing out on the benefits delivered by curated product data and custom content. To make the most of Black Friday 2019, you’ll need to ensure your SKUs are:

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Don’t Replace Your ECommerce Product Data and Content Team – Extend It

Ecommerce content isn’t easy. If your team never seems to get ahead, there’s a good chance they’re overwhelmed with tasks that make progress impossible. It’s a workflow problem, not a people problem. You need additional resources that work with your team, giving you flexibility to complete projects without overtaxing staff or neglecting quality.

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Don’t Buy SEO Articles If They Aren’t Optimized For Featured Snippets

Every second, Google processes over 40,000 search queries. That’s more than 3.5 billion searches per day and just about 1.2 trillion searches per year. Odds are, you’ve probably turned to Google Search or another search engine to ask a question recently, and perhaps, you noticed a descriptive box at the top of the search engine results page (SERP).

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Kick Your Used Car Sales into High Gear with Content Marketing

You’re already aware that used car sales are going to continue to rise throughout 2018 and beyond. With that fact in mind, it’s clear that your automotive dealership needs to focus on marketing to the used/pre-owned vehicle sales base in order to succeed in such a competitive industry segment.

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Planning To Buy Articles? Here’s How Too Pick The Right Agency For The Job

By now, it’s no secret that digital content is a cornerstone in the success of modern businesses around the world. But the reality is that developing a blog strategy, creating the content and then promoting your blog posts can be extremely time-consuming, and your team probably has better things to do.

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Location Pages Are The New Voice Search Strategy That Everyone’s Using

Recently, I decided to pick up some Chipotle for dinner. Having only been to that location once or twice before, I wasn’t entirely sure how to get there. Without hesitation, I immediately took out my phone and said, “Hey Siri, find Chipotle near me” for directions.

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8 Ways Competitive Blog Analysis Can Help You Build A Successful Business Blog

No matter your area of expertise, a key step in ensuring future success in a competitive field is developing an intricate understanding of what you’re up against. In the world of digital content, that means digging deep into your competition, learning their ins and outs and identifying where you can position yourself as the clear winner.

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