Black Friday brings to mind long lines at the mall, but that’s only half the picture. For e-commerce retailers, getting your SKUs online before Black Friday needs to be a top priority in late summer and early fall. And while it’s true that you can hurriedly publish unaltered vendor data and copy, you’re missing out on the benefits delivered by curated product data and custom content. To make the most of Black Friday 2019, you’ll need to ensure your SKUs are:
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