Ecommerce content isn’t easy. If your team never seems to get ahead, there’s a good chance they’re overwhelmed with tasks that make progress impossible. It’s a workflow problem, not a people problem. You need additional resources that work with your team, giving you flexibility to complete projects without overtaxing staff or neglecting quality.
Continue reading “Don’t Replace Your ECommerce Product Data and Content Team – Extend It”
Every second, Google processes over 40,000 search queries. That’s more than 3.5 billion searches per day and just about 1.2 trillion searches per year. Odds are, you’ve probably turned to Google Search or another search engine to ask a question recently, and perhaps, you noticed a descriptive box at the top of the search engine results page (SERP).
Continue reading “Don’t Buy SEO Articles If They Aren’t Optimized For Featured Snippets”
You’re already aware that used car sales are going to continue to rise throughout 2018 and beyond. With that fact in mind, it’s clear that your automotive dealership needs to focus on marketing to the used/pre-owned vehicle sales base in order to succeed in such a competitive industry segment.
Continue reading “Kick Your Used Car Sales into High Gear with Content Marketing”
Joining a character on an immersive quest to overcome a great evil or unearth a long-sought treasure is an experience that has held sway over humankind for thousands of years, with the roots of storytelling tracing back to cave paintings created circa 15,000 B.C.
Continue reading “To Market Through Storytelling, You Must Know Your Audience”
By now, it’s no secret that digital content is a cornerstone in the success of modern businesses around the world. But the reality is that developing a blog strategy, creating the content and then promoting your blog posts can be extremely time-consuming, and your team probably has better things to do.
Continue reading “Planning To Buy Articles? Here’s How Too Pick The Right Agency For The Job”
College marketers have a tough job.
Continue reading “An Academic Blog Is The Long-Term Solution To A Longer Purchase Path”
Recently, I decided to pick up some Chipotle for dinner. Having only been to that location once or twice before, I wasn’t entirely sure how to get there. Without hesitation, I immediately took out my phone and said, “Hey Siri, find Chipotle near me” for directions.
Continue reading “Location Pages Are The New Voice Search Strategy That Everyone’s Using”
No matter your area of expertise, a key step in ensuring future success in a competitive field is developing an intricate understanding of what you’re up against. In the world of digital content, that means digging deep into your competition, learning their ins and outs and identifying where you can position yourself as the clear winner.
Continue reading “8 Ways Competitive Blog Analysis Can Help You Build A Successful Business Blog”
Everyone wants to talk about Millennials. However, there’s more to understanding this generation than the stereotypes that often fill headlines, and it’s essential that online retailers get the real scoop. Why?
Continue reading “These 3 Things Could Draw 80 Million Millennials To Your Product Pages”
When it comes to designing an effective pay-per-click (PPC) ad, you have to throw away everything you know about conventional landing pages.
Continue reading “How To Design A PPC Landing Page For Lead Generation”
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