Disappointed with Your Holiday Sales This Year? These 3 Reasons Could Be Why

It’s a few days before Christmas, and all is a little too quiet at your business – and now that you think about it, the holiday season has been slower than you expected. With online shoppers scouring the web for the best gifts, many retailers assume that their products will naturally turn up in that search. In reality, your product content will only rank on the search engine results page (SERP) if it’s written in accordance with the latest search engine optimization (SEO) best practices. It also needs to be supported by compelling copy throughout your site, including information-rich landing pages and blog posts.

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Why Marketing and Ad Agencies Should Partner with Virtucom Group

As a reputable agency, your company prides itself on serving some of the biggest retailers on the planet, helping them bring impressionable, successful advertisements to life. However, more and more retailers seek optimized product content and other ecommerce solutions to truly remain competitive in the marketplace. If you don’t offer services like unique product content and category pages, content marketing, and data ecommerce solutions, you risk disappointing big clients and potentially losing them to a competing agency, which can meet their pressing search engine optimization (SEO) needs.

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COVID-19 Action Items: A 4-Week Ecommerce Strategy

As states across the country roll out reopening plans, some retailers have begun welcoming shoppers back into stores. Still, questions remain about how many consumers are willing to visit their favorite shopping destinations. A recent article from Search Engine Land reveals that only 34% feel confident about the end of stay-at-home orders, while confidence in safe shopping experiences remains low.

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COVID-19: A Boom in Ecommerce Traffic Means New Challenges for Retailers

It goes without saying that the coronavirus outbreak changed the way the world does ecommerce. Not only do consumers rely on online shopping to get crucial supplies, but retailers also face a surge in traffic that can make even the most prepared brands feel overwhelmed.

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