Why Marketing and Ad Agencies Should Partner with Virtucom Group

As a reputable agency, your company prides itself on serving some of the biggest retailers on the planet, helping them bring impressionable, successful advertisements to life. However, more and more retailers seek optimized product content and other ecommerce solutions to truly remain competitive in the marketplace. If you don’t offer services like unique product content and category pages, content marketing, and data ecommerce solutions, you risk disappointing big clients and potentially losing them to a competing agency, which can meet their pressing search engine optimization (SEO) needs.

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COVID-19 Action Items: A 4-Week Ecommerce Strategy

As states across the country roll out reopening plans, some retailers have begun welcoming shoppers back into stores. Still, questions remain about how many consumers are willing to visit their favorite shopping destinations. A recent article from Search Engine Land reveals that only 34% feel confident about the end of stay-at-home orders, while confidence in safe shopping experiences remains low.

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COVID-19: A Boom in Ecommerce Traffic Means New Challenges for Retailers

It goes without saying that the coronavirus outbreak changed the way the world does ecommerce. Not only do consumers rely on online shopping to get crucial supplies, but retailers also face a surge in traffic that can make even the most prepared brands feel overwhelmed.

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New Year, Same Ecommerce Strategy, Same Problems

If 2019 was your company’s best year in ecommerce ever, congratulations. But if you fell short of goals for revenue, traffic, and new customers, this is the perfect time to ask why. Take it from us – there’s a good chance it comes down to your ecommerce strategy.

“Most retailers know the challenges they are facing, but don’t have the time and/or bandwidth to develop a process that will help solve their problems right away,” says Dominick Musolino, Director of Operations for Virtucom Group. -“That’s when we can help.”Continue reading “New Year, Same Ecommerce Strategy, Same Problems”

Black Friday 2019 Is Coming: Are Your SKUs Online?

Black Friday brings to mind long lines at the mall, but that’s only half the picture. For e-commerce retailers, getting your SKUs online before Black Friday needs to be a top priority in late summer and early fall. And while it’s true that you can hurriedly publish unaltered vendor data and copy, you’re missing out on the benefits delivered by curated product data and custom content. To make the most of Black Friday 2019, you’ll need to ensure your SKUs are:

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