When it comes to content marketing, much of your company’s focus is probably directed toward crafting compelling new content. And while there’s no doubt that fresh content is essential in today’s digital marketing landscape, your older, existing content shouldn’t be ignored – especially if it’s still racking up page views and driving conversions. Regularly updating your highest-performing content can not only help your business maintain a key source of traffic, but also help ensure that site visitors are receiving in-depth, up-to-date content that positions your website as an industry authority.

Continue reading “6 Simple Tips For Keeping Your Best Content At The Top Of The SERP”

According to the ABA Journal, a third of all people looking for an attorney start their search by consulting online resources (imarc). That makes it easy to understand why lawyers and other legal professionals everywhere have started publishing blog posts, adding more landing pages and enhancing their websites with content. If you haven’t added blog content to your overall marketing strategy yet, it might be time to do so.

Continue reading “Prep Content Is The Secret Behind All The Best Legal Blogs”

What determines whether your content marketing campaign effectively brings in the business you’re looking for or whether it falls flat – or worse – actually damages your company’s reputation? There are a lot of elements that go into creating great content, including powerful brand storytelling, but if your content is inauthentic, it could be doing harm to your business instead of helping you build a loyal customer base.

Continue reading “How To Make Sure Your Content Marketing Campaign Is Authentic”

Since the dawn of the earliest search engines, pay-per-click (PPC) advertising has played a fundamental role in marketing campaigns around the world. After all, the system is simple, the potential audience is incredibly large, and you only pay when your ads are clicked – so what’s not to love?

Continue reading “8 Essential Tips For Creating PPC Ads That Convert”

Say the phrase, “thought leadership,” at a business convention and you might drum up some resentment from more than a few people in the room. After all, it was once voted one of corporate America’s most insufferable buzzwords. While the phrase itself may stir up some sour feelings, it represents much more than just annoying corporate jargon.

Continue reading “Conquer 2018 With An Irresistible Thought Leadership Strategy”

What make a good brand persona? Just ask Nike.

Continue reading “These 3 Companies Are Doing Brand Persona Right”

How does your law firm attract new clients? In the past, before the age of the Internet, word of mouth was the single most important way that legal practices gained new contacts, but nowadays, simply relying on satisfied clients to sing your praises isn’t enough. In fact, in a recent survey, 38% of respondents said they would turn to the Internet when researching a lawyer, as opposed to just 29% that would ask a friend or relative. That means if your website isn’t up to snuff, you could be losing almost 40% of your potential leads.

Continue reading “Need 40% More Leads? Add Content Marketing Strategy To Your Legal Blogs”

Just like the eyes are the window to a person’s soul, a copywriting agency’s blog is the window to their services.

Continue reading “Do Your Homework: Read Through A Copywriting Agency’s Blog Before Buying Content”

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