Tuesday Newsday: #DeleteFacebook, Google’s Mobile-First Index And Instagram Algorithm Updates

Happy Tuesday, content marketers, digital marketing strategists, blog writers and other industry professionals. This is Tuesday Newsday, your weekly briefing of the latest trends and news in social, search and content marketing. In today’s edition, we discuss the implications of the most recent Facebook slipup, how Instagram feeds are changing and new updates on Google’s mobile-first index.

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How To Make People Want To Click On The Articles You’re Buying

As a professional blogger, business owner or content writer, you walk a fine line between creating flat, boring titles that readers skim past and maddening clickbait headlines that viewers have become accustomed to ignoring. But clickbait isn’t going away anytime soon – in fact, clickbait-style headlines have been around since the inception of yellow journalism in the late 1890s.

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Long-Form Content Strategy For Staffing Agencies A Must-Have In 2018

With staffing and recruiting being such competitive fields, it’s likely that your agency has already taken the digital content marketing leap and started a blog that’s designed to attract potential employees and employers to your business. Publishing those weekly or even daily blog posts is probably how you achieve a steady flow of visitors to your website.

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Product Pages Aren’t Complete Without Product Features and Benefits

In the first weeks of a retail job during college, my manager asked me to fill out feature-and-benefit sheets for many products in the store. I walked through the store, locating different products and writing down the various features and benefits that would make them desirable to customers. The purpose of this exercise was to help new sales associates get familiar with the specifics of items for sale. It was a beneficial task – I soon found I was able to speak knowledgeably to customers and answer questions about which products would suit their needs.

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The World Is Changing, And So Should Your Content: 4 Millennial Marketing Insights

Millennials are the largest generation in the United States. No matter how you personally feel about the “me me me” generation, their buying habits and behaviors will dictate the future of your brand in the coming years. So even if you’ve found marketing success with the Baby Boomers and Gen Xers, if your marketing and sales teams haven’t seriously contemplated how to effectively market to the millennial consumer base, you may find your company rapidly losing relevance.

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Tuesday Newsday: Google Updates, NASCAR’S Use Of Emerging Tech And Pinterest’s Influence On Shoppers

It’s Tuesday – time to check out recent developments in the world of search, social and content marketing in our weekly news roundup. In today’s edition we review highlights from Google’s Nathan Johns’ recent AMA at SMX West, NASCAR’s embrace of emerging technologies and the power of Pinterest to shape purchase decisions.

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2018 Blog Resolutions A Bust? Why You Should Buy Blog Content (Plus 3 Other Tips)

What are your 2018 goals for your business blog? Have you made any progress, or have they fallen by the wayside? If you’ve forgotten all about them or you haven’t kept up with them, it’s okay. It doesn’t mean you’re a bad blogger, it means it’s time to regroup and move forward with a different strategy.

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