Robots don’t take lunch breaks. They don’t need a company contribution to their health insurance plan or 401(k). They don’t call in sick when there’s a big deadline fast approaching, and you’ll never find a robot who’s struggling with writer’s block. When compared to human writers, content bots can look pretty appealing – at least on paper.
Continue reading “Content Bots Can Write 100 Articles For $100, But Are They Any Good?”
It’s an almost universal fact: the prevalence of online shopping is higher than ever, and continues to grow as we make our way into 2018. Of course, with growing popularity comes growing competition among online retail sites. In order to outshine their competition, online retailers can look to the differences between online and in-store shopping to ensure they’re offering the kind of experience customers won’t pass up.
Continue reading “Normalized Data Should be Your 2018 Product Data Management Resolution”
Business blogging works. That’s fairly common knowledge nowadays. In fact, the power of blogging is so universally believed in that 86% of B2B and 77% of B2C companies are blogging, and customers are paying attention: up to 61% of shoppers have made a purchase based on the advice they gained from a blog.
Continue reading “Secret To Staying Power: Using Compounding Blogs To Enhance Content Strategy”
You know that feeling when you find out your favorite novelist has been using a ghostwriter all along? Well, it’s not all that different from discovering your copywriting agency defers to freelancers – except now it affects your content.
Continue reading “The F-Word Your Copywriting Agency Doesn’t Want You To Know About”
Words are hard. Creating high-quality content that generates tons of clicks and views can take up half of your work day, even for expert writers. And that’s only the first half of the battle – you still need to run the post past your content editor. Oh, you’re still relying on an online proofreading tool to catch your grammar mistakes? Leaning on online grammar checkers may be a suitable choice for business blogs that are in the early stages of their content development, but to get to the next level, you’re going to need a content editor that knows the tone and voice of your brand and can help you achieve clean, accurate copy every time you click the publish button.
Continue reading “Human Content Editors Vs. Proofreading Programs – Who Will Win?”
We get it – not every company has the resources to create in-house digital content. But in order to succeed in this day and age, when consumers so heavily rely on the Internet to make purchases, a blog is an essential part of any business strategy. Fortunately, there are plenty of ways to get your hands on high-quality outsourced content.
Continue reading “4 Disasters Waiting to Happen When You Buy an Article”
As suppliers and retailers enter 2018, they should be aware of the staggering numbers generated by online sales during the 2017 holiday season. Online shoppers spent over $5 billion on Black Friday, nearly a 17% increase year-over-year, and another $3.45 billion on Cyber Monday.
Continue reading “Kick-Start 2018 With The Solution To Your Product Data Management Problems”
You started your business blog thinking it would be the answer to achieving all of your sales goals, but now you’ve realized you don’t have the time to write the content or come up with enough ideas to make the blog work for your business. But you’re not ready to give up just yet. You know that business blogging still works.
Continue reading “Consider This Before You Buy Blog Content Off An à La Carte Menu”
You know that inbound marketing drives traffic, generates leads and engages customers, all without intrusive ads that people hate. You believe in the effectiveness of blogging for your business, but you just don’t seem to have enough time to come up with enough blog post topics or to sit down to write the posts.
Continue reading “Find More Hours In The Day With Outsourced Content Writing Services”
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