Are your content marketing campaigns fully using the power of storytelling? If they’re not, you’re missing one of the major building blocks of a successful content marketing strategy. Content Marketing Institute even makes it the third step in their framework that includes seven building blocks.

Continue reading “Use The Right Characters To Jump-Start Your Content Development”

Only 22% of marketers say their overall approach to content marketing is successful. With so many uncertainties in the world of content marketing, you need to be 100% confident that your current content agency knows exactly what they’re doing and can prove their worth with data.

Continue reading “Don’t Let Your Copywriting Agency Get Away With These 4 Mistakes”

If it seems like everyone has their own blog now, that’s because they do. Blogging is a central part of successful inbound marketing, and businesses have caught onto that fact. By 2020, the number of bloggers in America is projected to reach 31.7 million. Despite this staggering figure, only a relatively small portion of blogs receives more than 1,000 site visitors each month.

Continue reading “5 Of The Worst Business Blog Mistakes Your Content Writers Are Making”

On December 14, 2017, the Federal Communications Commission (FCC) voted to end net neutrality regulations, sending a shockwave through the nation. A policy put into place during the Obama administration, net neutrality was a principle that prohibited Internet service providers (ISPs) from intentionally blocking, slowing down or charging additional money for specific websites.

Continue reading “Does the End of Net Neutrality Signal a Doomsday for Content Writers?”

Social Media Examiner found that 65% of marketers planned to increase their use of blog content in 2017. Maybe you were one of them.

Continue reading “Content Development Fixes For Your Best-Ever Business Blogs In 2018”

Let’s be honest: there’s an important purpose behind interesting and helpful content on business blogs. For sure, informative blogging provides useful tidbits, and sometimes even “a-ha” moments, but the main purpose is to move the reader even closer to the final stage of the buyer’s journey. Successful business bloggers are always writing toward the goal of achieving high conversion rates on their content offerings – helping potential customers genuinely understand the benefits of clicking the call-to-action, or downloading a free guide, for example.

Continue reading “Content Writers’ 5 Essentials for Achieving High Conversion Rates”

You may already know that blog posts can help build your brand, reach your target audience and boost your search engine ranking. However, if you’re just beginning to add blogging to your inbound marketing strategy, you may not know how to judge the quality of a blog post. How do expert writers ensure that they’re delivering top-quality blog posts every time? Keep reading for the five content development questions the best writers ask themselves each time they create business blogs.

Continue reading “5 Content Development Questions Expert Writers Always Ask”

Keeping your entire marketing strategy in-house can be a difficult task and a drain on your resources. Between engaging customers on social media, creating and implementing e-mail campaigns and maintaining your SEO projects, there might be too much going on for your current team to effectively manage. That’s why 73% of major organizations outsource the management of their content marketing strategy.

Continue reading “The 5 Questions You Must Ask Before Buying Content Writing Services”