Why Expert Writers Always Spy On Competitors’ Business Blogs

When’s the last time you peeked your head out to see what the neighbors next door, kitty-corner and across the street were doing? Perhaps one’s mowing the lawn and someone else down the block is tossing back an ice-cold tea and relaxing on a porch swing. While you may not be in direct competition with your neighbors, it’s still important to check in from time to time in order to keep up with the goings-on and gossip of the neighborhood – and the same goes for creating business blogs.

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Pass or Fail? Learn How to Rate Your Content Writing Services Provider

Previously, we discussed how to tell if the copywriting agency you’ve hired is delivering results, and one quintessential way to rate your current content agency’s performance and marketing effectiveness is to use a scorecard. But before you can determine a content marketing agency’s effectiveness, you have to outline your own business goals. Keep reading to learn how to create an effective content partner scorecard.

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Misinformation, Missed Sales And Other Product Data Catastrophes

As you set out on the journey of improving the success of your retail company’s e-commerce business, you may be overlooking one basic, yet very important, factor: eliminating product data errors. For example, you may be successfully targeting an improved time-to-market rate when listing product pages on your retail site, but you won’t be able to reap the benefits if your product data is ridden with errors and misinformation. Your retail site might be offering the top, trending products for sale long before your competitors are, but if consumers had a previous negative experience with product misinformation on your site, they likely won’t come back for much business in the future.

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Use The Right Characters To Jump-Start Your Content Development

Are your content marketing campaigns fully using the power of storytelling? If they’re not, you’re missing one of the major building blocks of a successful content marketing strategy. Content Marketing Institute even makes it the third step in their framework that includes seven building blocks.

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Don’t Let Your Copywriting Agency Get Away With These 4 Mistakes

Only 22% of marketers say their overall approach to content marketing is successful. With so many uncertainties in the world of content marketing, you need to be 100% confident that your current content agency knows exactly what they’re doing and can prove their worth with data.

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5 Of The Worst Business Blog Mistakes Your Content Writers Are Making

If it seems like everyone has their own blog now, that’s because they do. Blogging is a central part of successful inbound marketing, and businesses have caught onto that fact. By 2020, the number of bloggers in America is projected to reach 31.7 million. Despite this staggering figure, only a relatively small portion of blogs receives more than 1,000 site visitors each month.

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Does the End of Net Neutrality Signal a Doomsday for Content Writers?

On December 14, 2017, the Federal Communications Commission (FCC) voted to end net neutrality regulations, sending a shockwave through the nation. A policy put into place during the Obama administration, net neutrality was a principle that prohibited Internet service providers (ISPs) from intentionally blocking, slowing down or charging additional money for specific websites.

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Content Writers’ 5 Essentials for Achieving High Conversion Rates

Let’s be honest: there’s an important purpose behind interesting and helpful content on business blogs. For sure, informative blogging provides useful tidbits, and sometimes even “a-ha” moments, but the main purpose is to move the reader even closer to the final stage of the buyer’s journey. Successful business bloggers are always writing toward the goal of achieving high conversion rates on their content offerings – helping potential customers genuinely understand the benefits of clicking the call-to-action, or downloading a free guide, for example.

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5 Content Development Questions Expert Writers Always Ask

You may already know that blog posts can help build your brand, reach your target audience and boost your search engine ranking. However, if you’re just beginning to add blogging to your inbound marketing strategy, you may not know how to judge the quality of a blog post. How do expert writers ensure that they’re delivering top-quality blog posts every time? Keep reading for the five content development questions the best writers ask themselves each time they create business blogs.

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