Outsourcing content is a common occurrence in the world of business, with most business blogs outsourcing 14% of their blog posts, and business blogs that follow best practices outsourcing 24% of their blog posts (Curata).

Continue reading “Only Sign A Contract If A Copywriting Agency Asks These 5 Questions”

In 2017, the average B2B firm devoted 29% of their marketing budget to content. The most successful businesses went even farther, earmarking 39% of their total marketing budget for content.

Continue reading “4 Answers Your CMO Needs To Outsource Content Writing Services”

Now that you know what buyer personas are and how they can fit into your company’s marketing strategy, it’s time to put this research into action. This blog post shows you what a complete buyer persona might look like, what information it could include and how you might be able to leverage the data when you buy blog content, articles and more.

Continue reading “Ready To Buy Blog Content? Structure It With This Buyer Persona Sample”

75% of B2B companies and 61% of B2C companies include blogging in their social media strategy.

Continue reading “5 (Wrong) Reasons You Think You Don’t Need To Buy Blog Content”

“Blogging is a conversation, not a code.” – Mike Butcher, Editor-at-large of TechCrunch

Continue reading “Blogger’s Block? Brainstorm Blog Topics Like The Best Content Writers”

One challenge inevitably faced by business blogs around the world is the process of setting realistic blogging goals. It’s no secret that concrete progress is made by working toward specific objectives, but actually deciding which goals suit your business can take time. Keep reading, and we’ll explain how to set goals your business can actually achieve, as well as how to select which metrics you should take into account when measuring your attempts to reach these goals.

Continue reading “The Ultimate Goal-Setting Guide For Blog Content Development”

Budget constraints, staffing and strategy – these are just some of the differences that distinguish small business blogs from corporate blogging. Nonetheless, if you’re using the wrong blog strategy for your company, you’re not going to get the results you want, no matter how much money and resources you work into the mix. Keep reading to learn how to take advantage and capitalize on the inherent differences between small business blogs and corporate blogs.

Continue reading “Blog Content Development: Corporate Vs. Small Business Blogs”

Did you know that 47% of buyers view 3-5 pieces of content before engaging with a salesperson (Demand Gen Report, 2016)?

Continue reading “Why Blogging Should Be Your Content Development Priority In 2018”

Perhaps you’re in the process of creating buyer personas from scratch, or maybe you’ve devised buyer personas like the one below based on who you imagine your buyers are and they don’t seem to be working.

Or possibly, you’ve implemented personas and never looked back. No matter where your customer profiles stand, you need research-based buyer personas backed by real data in order to fulfill your inbound marketing goal of attracting more high-converting, loyal customers. Here are three ways to make sure your ideal customer profiles are serving your inbound marketing campaign.

Continue reading “3 Ways Expert Writers Gather Data For The Ultimate Customer Profiles”

Here’s a worrisome fact: Only 41% of B2B businesses feel that their organization clearly understands what an effective or successful content marketing program looks like.

Continue reading “Don’t Buy Articles, Buy Content Development Strategy”