Establishing the company’s brand, producing written and visual content, conducting market research, and spearheading marketing campaigns – these are just some tasks marketing agencies and content end users do. It’s understandable for these teams to get overwhelmed with their tasks, but there are ways to lighten the load, such as investing in white label content marketing.
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It’s known that people only retain about 10% of all information told to them. However, if images are included, people remember around 65% of that information several days later. Images have a powerful effect on the human brain, and this can be especially felt with ecommerce content.
Continue reading “3 Advantages of Using Multiple Product Images in Ecommerce”
Ecommerce has grown significantly over the past few years and shows no signs of slowing down. According to Statista, global retail ecommerce sales equaled about $5.7 trillion in 2022, and researchers project them to reach $8.1 trillion by 2026. These numbers make it clear – online retailers should expect more competition in the coming years.
Continue reading “Why Software Solutions May Not Be Enough for Product Data Management”
With most products, consumers have multiple choices. For example, shirts come in several sizes, tables have various finishes, and household appliances have different functions. These aspects are the product attributes, or the information that distinguishes similar items on ecommerce sites.
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According to HubSpot, finding talent is one of the most significant challenges for modern marketing agencies and teams. In addition to looking for qualified candidates, these marketing teams balance the various aspects of advertising campaigns while ensuring they align with the company’s or their clients’ overall objectives. If this describes your situation, it might be time to find a content partner.
It’s 2023, and artificial intelligence (AI) is everywhere you look. So, it’s no surprise that AI-generated content has become one of the latest trends to hit the marketing industry. There’s even a story circulating about how Ryan Reynolds used an AI-generated script in a recent Mint Mobile ad. But let’s think about it – is this really something to be proud of? At Virtucom Group, we believe that AI-generated content should come nowhere close to a business’s marketing strategy. Here, we explain four of the biggest reasons to avoid content bots and related services.
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For any business, retaining customers and building brand awareness are two of the most significant challenges. Startups and local businesses find these tasks particularly tricky – they are often competing for visibility with larger organizations already established as household names.
Continue reading “Content Marketing for Local Business: Why It’s Worth It”
Of all the ecommerce data solutions we offer at Virtucom Group, taxonomy assistance is among the most requested by Fortune 500 retailers. And based on our decades of experience, the beginning of a new year is the most opportune time to get a new hierarchy and attribute design rolling. This way, retailers not only reap initial benefits, but they are also plenty prepared for big year-end sales days, such as Black Friday and Cyber Monday. Learn more about hierarchy and attribute design and how we can help retailers direct the right online consumers to the right products.
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Following a career as a professional writer can expose you to diverse opportunities – you might teach writing at a school, become an editor for a popular magazine, or serve as a speechwriter for a politician. When thinking about your prospects as a writer, one path that may not cross your mind immediately is content marketing. However, it may be the ideal writing occupation for your needs.
As we inch deeper and deeper into the digital age, it’s becoming increasingly clear the importance of having an online presence. Remaining up to date on current market trends is a critical aspect when establishing that presence, as well as delivering strong and effective content for clients. Working with marketing agencies and businesses directly, Virtucom Group constantly monitors the latest market trends to ensure the content we create serves its purpose. In this blog post, we detail some of the SEO and content marketing strategies that are trending upward for 2023.
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