Content Marketing 101: Why Avoiding Freelancers Pays Off

As your content marketing strategy develops, you might be realizing that you’re short on internal resources – it could be all too tempting to hire freelancers over a professional writing service. It seems like the cost-effective option, but many risks come with relying on freelancers for the custom content your business or clients’ demand. Virtucom Group, a trusted content creation partner of many Fortune 500 retailers and marketing agencies, explains why a partnership with us could eliminate your need for freelancers – and pay off in the long run.

Continue reading “Content Marketing 101: Why Avoiding Freelancers Pays Off”

Enhance Your Social Media Strategy with the Right Content

Whether you’re a Fortune 500 retailer or small, local business, social media plays a huge role in the success of your overall ecommerce strategy. And while we all strive to post compelling content regularly, it’s all too easy to fall behind when there is so much else on your plate. But don’t worry – that’s where Virtucom Group’s content marketing team can help. Here’s a breakdown of our social media content services and how you can get started.

Continue reading “Enhance Your Social Media Strategy with the Right Content”

FAQs about Virtucom Group’s Content for Retailers

Based in Syracuse, New York, and serving Fortune 500 retailers and marketing agencies nationwide, Virtucom Group has served as a trusted consultancy for over 20 years. If your business is looking for tailored ecommerce solutions, our team is here to help. Learn more about our content services and how you get started with us as a trusted partner.

Continue reading “FAQs about Virtucom Group’s Content for Retailers”

Category Content to Inform Online Consumers (And Win Them Over)

Enhancing the customer experience should be at the forefront of every company’s ecommerce strategy. This is especially true when it comes to online shopping. When consumers purchase a product, they typically require abundant information about the product and how it can be used.

Continue reading “Category Content to Inform Online Consumers (And Win Them Over)”

Strengthening Your Ecommerce Strategy with Layered Product Data

An integral part of any retailer’s ecommerce strategy, product content includes important information about each product to entice and inform consumers. This information is organized into three sections: descriptions, features, and attributes. Alongside providing essential product information, it can be beneficial to present your content in an inviting and intriguing way. Not only can this make your content more exciting to engage with, but it can also attract customers to your website by elevating your search engine results page (SERP) ranking.

Continue reading “Strengthening Your Ecommerce Strategy with Layered Product Data”

Hear from Current Employees about Life at Virtucom Group

Take it from me – Virtucom Group is a great place to start a long-term career or even just gain a few years of highly valuable experience in ecommerce and search engine optimization (SEO). Whatever your goals for your writing career are, you’ll fit in. It’s awesome to write and edit custom content for Fortune 500 retailers (brands that everybody knows), as well as partner with other agencies to fulfill their content marketing needs. I started as an entry-level copywriter and have risen to the managerial level. Hard work definitely gets noticed, and the sky is truly the limit here.

Continue reading “Hear from Current Employees about Life at Virtucom Group”

5 Reasons Retailers Choose Virtucom Group for Ecommerce Content

The internal ecommerce and marketing teams at major retailers certainly have a lot on their plate. And most of the time, tasks like improving their taxonomy, populating SKUs with useful information, and working on search engine optimization (SEO) projects often fall to the wayside. That’s usually when Fortune 500 retailers, who are struggling to compete in the crowded online marketplace, turn to Virtucom Group for custom content and ecommerce solutions. Here, we list five of the top reasons why big brands choose to partner with our team of content experts.

Continue reading “5 Reasons Retailers Choose Virtucom Group for Ecommerce Content”

What Do Virtucom Group’s Content Marketing Services Entail?

If you’re a retailer or business owner and unfamiliar with the concept of content marketing, take it from Virtucom Group – you’re missing out on valuable opportunities to bring new, organic traffic to your site. Here, Virtucom Group, a provider of trusted content marketing services, provides an overview of content marketing and how we can help to bolster your ecommerce strategy.

Continue reading “What Do Virtucom Group’s Content Marketing Services Entail?”

3 Tips For Making A Statement With Your Retail Listings

Virtual shoppers are always looking for the most convenient information in one sitting. Product names and images are aspects of an ecommerce strategy that retailers can use to give customers a detailed impression of their products right at first glance. Because online shoppers have many options to choose from when it comes to the online marketplace, it’s important that retailers ensure their product names, images, and content stand out above the rest. This is because many online retailers have the same products, making competition fierce.

Continue reading “3 Tips For Making A Statement With Your Retail Listings”