What makes a website stand out? Great content. Discover the essentials with this content crash course.
Category Archives: Uncategorized
Tips For a Happy, Productive (And Creative) Workday
The clock strikes 8 in the morning, daily objectives are set, unread emails are sorted – it’s time to hunker down and begin the workday. You start off strong for the first hour and a half, fresh from a good night’s sleep. But as the day progresses
The Smarter Assortment: 5 Strategies for Effective Category Content
Creating an online shopping experience that yields repeat customers involves more than just product content alone. Try boosting your e-commerce site with a little something extra: category content. By definition, it’s as simple as it sounds…
The Smarter Assortment: 5 Strategies for Effective Category Content
Creating an online shopping experience that yields repeat customers involves more than just product content. Boost your e-commerce site with category content.
Keep Your Website Copy Alive with These Evergreen Content Writing Tips
By using evergreen content, website copy stays relevant over time. All web content writers should check out these tips to give their copy staying power.
Help Customers Find You: Add Location Pages To Your Digital Marketing
Location is everything, and with targeted location pages as part of your digital marketing strategy, your customers can find you more easily. Read on for more.
Writing Great Content: 9 Ways to Reduce Character and Word Count
Good copy strikes a balance between facts and compelling language – a balance that can be difficult when you have tight character or word count restrictions.
Attention Retailers: Blogs Will Boost Your Digital Marketing Strategy
Retailers need to incorporate a blog strategy as part of their overall digital marketing plan in order to stay ahead of the curve. Read on to find out why.
E-Commerce Content Strategy: Next Steps
Your e-commerce content strategy has to go beyond product descriptions in order to succeed. Read on to learn more about how unique product copy can help.
E-Commerce Content Strategy: Using Social Media To Influence And Engage
Over the past few weeks, we’ve talked about a variety of content you should have in your tool kit, including unique product content, category content and buying guides. This week, our focus turns to social media content and how it can round out your arsenal…
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