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Attention Retailers: Blogs Will Boost Your Digital Marketing Strategy
Retailers need to incorporate a blog strategy as part of their overall digital marketing plan in order to stay ahead of the curve. Read on to find out why. Read more
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E-Commerce Content Strategy: Next Steps
Your e-commerce content strategy has to go beyond product descriptions in order to succeed. Read on to learn more about how unique product copy can help. Read more
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E-Commerce Content Strategy: Using Social Media To Influence And Engage
Over the past few weeks, we’ve talked about a variety of content you should have in your tool kit, including unique product content, category content and buying guides. This week, our focus turns to social media content and how it can round out your arsenal… Read more
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Optimize Content Marketing in 2017 with Help From These 5 Posts
One of the exciting things about content marketing is that there’s always something new to learn and a wealth of writers dishing out insightful commentary. Read more
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E-Commerce Content Strategy: Inform And Empower With Buying Guides
Unique content, high-definition images, videos and other informational content work together to give the customer the same sense of confidence he or she would have from examining an item in person. But there’s another part of that experience that can be difficult to recreate… Read more
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E-Commerce Content Strategy: Creating Context With Category Content
Category content enables you to embed links in the copy that draw shoppers to related categories and subcategories, encouraging them to view additional products and alternative options and making transitions between assortments intuitive and easy. Rather than counting on sales driven by initial interest… Read more
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